Since March 2022, Saleh Aloraini has led Soudah Development with over 15 years of expertise in real estate and project management. He is responsible for guiding the company’s strategic vision—turning Soudah Peaks into one of Saudi Arabia’s most ambitious mountain tourism destinations.
Under Saleh’s leadership, Soudah Peaks is advancing steadily. In 2024, the company appointed Parsons for project management consultancy and AECOM for detailed architectural and engineering design—reinforcing its commitment to global best practice. The masterplan unfolds in three phases: phase one (2024–2026) will deliver 940 hotel units, 391 residential units, and 1,025 staff accommodations across five of six zones.
Sustainability is central to the project. Saleh led Soudah Development’s sustainability showcase at the Saudi Green Initiative Forum 2024, where it pledged to plant one million trees, reintroduce native ibexes and gazelles, and restore Rijal Almaa heritage sites in alignment with UNESCO and UN goals. A high-profile partnership with Warner Bros. Discovery unveiled three documentaries to elevate Soudah’s unique cultural heritage to global audiences.
The company is also investing in community upliftment: an English language scholarship program in collaboration with King Khalid University and empowerment workshops for local youth reflect Saleh’s inclusive vision.
Through rigorous planning, sustainability initiatives, cultural storytelling, and world-class partnerships, Saleh Aloraini is redefining mountain tourism—steering Soudah Peaks toward becoming a legacy project aligned with Vision 2030.
