Eng. Ahmad Al Juhani, CEO of Rua Al Madinah Holding, is at the helm of one of Saudi Arabia’s most ambitious urban regeneration efforts, where reverence for heritage meets the rigour of modern development. Tasked with reimagining the core of Madinah without compromising its sanctity, Ahmad has positioned the company as a guardian of culture and a pioneer in smart urbanism.
Rua Al Madinah’s flagship project—the redevelopment of 1.5 million square metres around the Prophet’s Mosque—will deliver 47,000 new hotel rooms, transit infrastructure, and pedestrian-friendly boulevards that honour the city’s spiritual legacy while addressing future growth. This monumental undertaking fuses Islamic architectural vernacular with sustainable design and intelligent systems.
Ahmad’s leadership reframes urban development not as a disruption, but as an evolution—one that elevates the city’s status as a global spiritual and cultural hub.
