Since his appointment in September 2021, Elias has guided Rafal Real Estate into Saudi Arabia’s vanguard of smart, mixed-use real estate. Under his leadership, Rafal has advanced its Vision 2030 alignment, deepening its role in public–private partnerships and digital innovation across residential and commercial projects.
Rafal is best known for Burj Rafal, a 308‑metre, 68‑storey mixed-use skyscraper on King Fahd Road in Riyadh. Housing a luxury hotel, serviced apartments, offices, and residences, it is the tallest residential tower in the Kingdom and a landmark of modern urbanism.
Newer flagship initiatives include the Alegria development in Al-Narjes—3,580 residential units—and recently launched strategic collaborations such as the Kanoo–Rafal partnership to accelerate sustainable community building in Riyadh’s high-demand districts.
On the innovation front, Rafal has been piloting real estate tokenisation, enabling accessible fractional investments, and deploying digital twin and IoT systems for smarter operations and tenant engagement.
Guided by Elias, Rafal is redefining Saudi’s real estate ethos: seamless integration of landmark architecture (Burj Rafal), large-scale community living (Alegria), and pioneering tech in property investment and asset management. The company continues to gain investor confidence while delivering new models of sustainable and digitally enabled urban development.
