Locally-owned supermarket Spinneys has launched a meal kit delivery concept under its ‘SpinneysFOOD’ label.
The new service for UAE customers aims to support growing demand for convenient and nutritious home-cooking options.
The SpinneysFOOD meal kits have been developed by local chefs celebrating firm favourites, with a focus on fresh ingredients and easy step-by-step cooking instructions. Every dish aims to inspire customers to be a little more adventurous with their cooking and encourages a healthy way of living.
Paul Crawford, Category Manager at Spinneys says: “Since COVID-19, we’ve seen a huge increase in home-cooking as a result of lockdown constraints – more people are preparing fresh food in the comfort of their own kitchen. The pandemic has changed the way our customers plan their meals, so we hope that this new offering gives people the flexibility to shop conveniently and create healthy, delicious meals in a similar fashion to scratch cooking.”
The kits will launch both in store and online with four recipes, and will be added to every fortnight. Customers can expect a mix of meat, fish and vegetarian options serving up to two people per SpinneysFOOD meal kit.
The first batch of recipes include a Mushroom & Butternut Risotto, Spaghetti & Meatballs, Roasted Salmon & Root Vegetables with a crème fraiche dip and a Thai Prawn Curry.
All SpinneysFOOD products are produced or sourced with complete traceability from the supermarket’s partners. The next phase for Spinneys will be to introduce a subscription-service on Spinneys.com, once all recipes have been introduced to the range. Each meal kit is priced at AED 60 or AED 50 depending on the recipe and are available via Spinneys.com and in select Spinneys stores.
