FuturMaster, a market leader in Supply Chain Planning and Trade Promotion Management & Optimization (TPx) solutions, has entered into a strategic Value-Added Reseller (VAR) agreement with DFYA, an innovative player in supply chain management. This partnership aims to amplify digital transformation across the Middle East and North Africa (MENA) region, with DFYA selling and implementing FuturMaster’s advanced solutions.
This strategic agreement unites FuturMaster’s state-of-the-art solutions and industry expertise with DFYA’s advanced exobrain technology, enabling rapid reach in an essential and expanding marketplace. The partnership seeks to enhance supply chain decision-making capabilities and operational efficiency across the region, particularly in the Gulf Cooperation Council (GCC) countries. It aims to facilitate their journey through expansive digital transformation.
Working in alignment with Vision 2030 – Saudi Arabia’s roadmap for digital and economic diversification – the FuturMaster and DFYA partnership will work to transform the region. The partnership aims to enhance the non-oil sectors of the economy while supporting the region’s adaptation into a global hub connecting Asia, Europe, and Africa through innovative solutions.
“FuturMaster has always been at the forefront of turning the complexity of supply chains into competitive advantages,” said Yacine Zeroual, EMEA General Manager at FuturMaster. “Our VAR agreement with DFYA solidifies our commitment to this mission, driving growth in the MENA region and equipping businesses with the advanced tools they need to excel within the framework of Vision 2030.”
Amine Benmesbah, Founding Partner at DFYA, shared their enthusiasm about this partnership. “Representing FuturMaster in the MENA region is a significant step towards a technologically advanced supply chain in this area. We are bringing FuturMaster’s next-generation, AI-driven solutions to the market, catalyzing the ongoing digital transformation. We’re confident that this partnership will support the region in achieving the ambitious objectives outlined in Vision 2030, and we are proud to be part of this transformative future.”
