DWELL has recently launched its new store concept at Festival Plaza, Dubai. The new store hosts the latest collections within a refreshed fit-out of weathered white brick, polished concrete flooring and walls, and wood panelling with timeless Arabesque inspired finishes. The aesthetic is united with gold and copper highlights, to provide a current and contemporary feel.
The concept behind the store was to create a feeling of home while highlighting clear product destinations. Scripted handwriting further reiterates a personalised store environment alongside stunning lifestyle layouts guiding the customer journey, so each can make the best choice for their home.
Launched in 2003, and described as a “house of brands”, DWELL’s impressive interior design solutions form an assortment of designer brands to suit a wide variety of tastes. The new store offers a carefully curated set of collections from international home brands including Christy bedding and towels; the brand’s best-seller alongside Paradies, a specialist bedding brand from Germany, Dorma, William Morris, and V&A collection.
Today, DWELL’s ethos remains the same: to provide the region with the best quality ranges of bedding, bath linens and complementary products, perfectly coordinated to create a luxurious home sanctuary. The store design and layout provides customers with an inviting, intuitive, and relaxing shopping experience where customers can choose from a large variety of home accessories, including decorative candle holders, lamp cushions alongside a selection of occasional furniture pieces.
