Dubai has been awarded the ‘Best Foreign Destination – Short Haul’ at the 27th edition of South Asia’s largest travel and tourism exhibition, SATTE 2020.
Recognising the success of innovative marketing initiatives driven by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), campaigns such as ‘School Break’, ‘Monsoon Season’ and ‘Diwali’ have accelerated the emirate’s desirability as the ideal closer-to-home destination for Indian tourists. The prestigious accolade was presented at a special ceremony to the emirate’s delegation during the event.
The Department showcased its support for the event for the 17th year, further reinforcing Dubai’s deep and continued commitment to its top source market.
During the show, the Department highlighted citywide developments, discussed international marketing partnerships and explored the success of recent segment-specific campaigns that continued to yield tangible results, showcasing the city’s ability to reinvent itself and remain ‘top-of mind’ to both new and repeat audiences from across India’s smaller and larger cities.
The delegation of 19 Dubai-based partners, including a team from Expo 2020 Dubai, explored networking opportunities with various Indian business partners and stakeholders, with a focus on driving repeat visitation and further enhancing the visitor experience.
Attendees were also briefed on the Dubai Expert programme, a specialised training course designed to empower travel agents to deliver personalised experiences to Indian visitors.
