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CBNME FM Power 30: Gary Reader, General Manager of ServeU Facilities Management, Ranks 3

Staff writer by Staff writer
June 8, 2023
in News, Construction

Rapid technological progress and innovations like automation and artificial intelligence (AI) have broadened the scope of the FM sector to meet the constantly evolving expectations of clients, boosting operational efficiency and strengthening strategic decision-making.

ServeU, a subsidiary of Union Properties and pioneer in the facility management sector, has consistently excelled in offering superior facility management services.

Led by the visionary leadership of Gary Reader, General Manager (GM) of ServeU, the company has experienced remarkable growth and success in recent years. Reader was also named to the coveted position of Chief Operating Officer (COO) at Union Properties, in recognition of his exceptional leadership abilities, further highlighting his contributions to the company. These milestones and the company’s commitment to quality have made it possible for ServeU to easily adapt to changing market conditions and meet diverse demands with ease.

Driving Excellence

With a legacy of over 40 years in the industry, ServeU has firmly established itself as one of the leading FM companies in the UAE. The company’s unwavering commitment to delivering optimal maintenance, engineering, cleaning and ancillary services tailored to clients’ specific business objectives has earned it a reputation for excellence. By effectively integrating human assets with cutting-edge technologies, the company has streamlined its maintenance processes, ensuring prompt response and resolution to customers’ needs.

Visionary Leadership

Reader has been instrumental in guiding the business to success and determining its course for the future. Gary has put together a highly competent team with the goal of providing the industry with quality services using his profound understanding of the sector gained from his extensive experience in the UAE. As ServeU continues to grow, he ensures the company remains at the forefront of innovation by staying on top of the latest developments, understanding customer behaviour and aligning with the industry’s evolving needs.

Synergy Formation

Through his leadership skills, Gary has fostered a culture of collaboration and synergy within ServeU’s team. By encouraging strategic partnerships and collaborations, he has made it possible for the company to contribute to the development of the UAE’s FM industry. These partnerships have also paved the way for improved management services, which are driving ServeU’s continued growth. The results of Gary’s strategic decision-making and effective teamwork during the challenges of 2020 were further evidence of his abilities as a leader.

Partnerships and Esteemed Clients

ServeU’s commitment to forming corporate partnerships and collaborations has resulted in an exceptional clientele. Some notable clients include a well-known theme park in Dubai, a major government transportation company, a leading UAE bank with 56 locations spanning seven emirates, and a reputed higher education provider.

Vision and leadership qualities are crucial for the advancement of the FM sector, which continues to experience rapid expansion. With its inspiring leadership and a solid team committed to driving excellence and providing value to customers, ServeU hopes to maintain this upward trajectory in its way forward.

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