Aafaq Islamic Finance, a leading provider of innovative Islamic financial services and products has announced the launch of its state-of-the-art application “Aafaq Digital” aiming to enhance customers experience as part of its ongoing journey towards digitalization. The mobile app marks a significant stride towards simplifying finances, in line with Aafaq’s mission to make Finance Made Easy for its valued customers without the need to visit a branch or call contact centres.
The new digital solution is only the start of Aafaq’s digital strategy which will host of self-service options, including effortless digital onboarding – a true testament to Finance Made Easy. With “Aafaq Digital,” new customers can now onboard seamlessly while also providing them with a wide range of self-services such as applying for a credit card or a personal finance, activate credit cards and set PIN, block or unblock cards, apply for Easy Payment Plan, check E-statement and many more. Numerous digital initiatives will follow this launch such as the introduction of WhatsApp services and the opening of new advanced digital branches.
Commenting on the launch, Hisham Hammoud, CEO of Aafaq Islamic Finance, said: “The release of Aafaq Digital app is a proud moment for Aafaq as it was totally created based on client feedback, and based on the current changes in customers lifestyles to meet their demand. The app has an advanced and brand-new capabilities and a digital onboarding experience. This step is just the start towards our vision to become UAE’s favourite destination for digital Islamic financing.”
On his part, Ravindran Ramiah, Chief Technology Officer at Aafaq Islamic Finance, said: “Aafaq Digital is an enhanced all-inclusive tailored mobile application which was developed as a personalized solution for both current and potential customers. It will give them access to customary digital services all in one location. We have created this app with customers in mind to provide them with a user friendly, fast, and reliable service that they can access at their fingertip anytime and anywhere”
Digital transformation is vital to succeed in today’s financial sector to adapt to the ever-changing consumer needs that will gradually move away from physical offerings and more into the use of digital services. A QR code will be placed on all communication platforms allowing for quick and easy downloading of the app that will be available of both Apple Store and Google Play. To download Aafaq Digital app, you can visit www.aafaq.ae/aafaqdigital/
