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A New Inning for Danube Group: Anis Sajan Takes Mr. Cricket UAE to Centre Stage

Reeba Asghar by Reeba Asghar
January 12, 2026
in Interviews, Interviews & Features, Videos
In an exclusive conversation, Anis Sajan opens up about Danube Group’s latest venture and the vision behind its move into Mr.Cricket UAE

In an exclusive interview with Business Today Middle East, Anis Sajan reflected on the launch of Mr. Cricket UAE Media Group, marking Danube Group’s entry into a brand-new digital media segment. He spoke about the vision behind the platform, its role in shaping the future of cricket engagement in the region, and why this move represents more than just a business expansion. Touching on how the initiative aims to connect with a new generation of fans, Anis also shared personal insights and advice drawn from his own journey. The conversation offers a candid look at leadership, passion, and what it takes to build something meaningful in an evolving media landscape.

Interviewer: Reeba Asghar. Videographer: Harton Otlang.

Tags: Cricket focusMr Cricket UAEsports
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Reeba Asghar

Reeba Asghar

Digital Reporter reeba@bncpublishing.net Reeba Asghar is a digital reporter and writer with BNC Publishing’s B2B team, contributing stories to titles including Business Today Middle East and Construction Business News. Her work spans business, construction, and technology, delivering industry-focused storytelling across global markets. She holds a Bachelor’s degree in Mass Communication from Curtin University Dubai.

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