The tennis player Rafael Nadal and Gabriel Escarrer, CEO of Meliá Hotels International, presented the hotel brand ZEL today in Madrid. ZEL is a new brand of the resort and urban leisure hotels that will first begin to operate in Spain, and then later in key destinations in Europe, the Middle East, Asia, and America.
The joint venture between these two global brands from Mallorca aims to achieve consistent international growth and capitalize on its hallmark Mediterranean character. The brand will also have a range of different strategic partners in its international growth in areas such as dining, decoration, well-being, and technology
For Gabriel Escarrer, “The result of combining the inspirational leadership of Rafael Nadal and the international experience of more than 65 years of Meliá in creating luxury hotels and in hotel management, is the unique brand we present today, which travelers are going to love and which will surprise the new generations. An innovative hotel brand, full of energy, with a new interpretation of well-being and a sustainable business model. We are happy to finally be able to announce our partnership in this project with an icon on both a personal and sporting level such as Rafael.”
For Rafael Nadal, “As a Spaniard, a Mallorcan and a global traveler, the launch of our hotel brand is a project that I have had in mind for a long while. ZEL is synonymous with feeling good at all times and enjoying life and the way we live it throughout the Mediterranean. I was really attracted from the start to this new concept we have been working on with Meliá. I’m confident that ZEL will be a great success and will achieve considerable growth and be enjoyed by all of those travelers who stay in the hotels, which in the end is the reason we are creating it.”
The growth plan foresees the addition of more than 20 hotels in 5 years, focusing on destinations that attract premium-quality leisure travelers, and on “bleisure” hotels in the key regions in which Meliá Hotels International operates in Europe, America, the Middle East, and Asia. In the first stage, the brand aims to grow in destinations on the Mediterranean coast and in capital cities such as Madrid, Paris, and London, but the first ZEL hotel will open in Mallorca in 2023.
ZEL: a celebration of the Mediterranean lifestyle.
The project is based on the positioning of both brands as ambassadors of Mediterranean values and lifestyle: a passion for the outdoors, delicious cuisine, and a focus on architecture and design to provide spacious and bright spaces, with the priority being a connection with nature, the sky, and the sea. ZEL hotel guests will be able to take care of both body and soul through well-being experiences that they will be able to organize as they wish, with both personal and group activities for physical exercise and fitness.
ZEL offers an inspiring new home-away-from-home experience that evokes the Mediterranean way of life, with a courtyard at the heart of the hotel which acts as a focus for the flow and connection. The patio is an architectural feature that is prominent throughout the Mediterranean and will lead to other spaces such as terraces, rooftop areas, or beach clubs that will be the venues for life in the open air, and where guests can admire panoramic views of stunning beauty. All this is combined with an organic atmosphere and an informal design, local cuisine, natural well-being, and unexpected and vibrant shared experiences. ZEL guests will also have access to a digital community where they can share their experiences and continue enjoying the lifestyle once their stay is over.
One of their many highlights will be the encouragement of social encounters, interactions, and experiences through a range of “pop-up corners” dedicated to handicrafts, beauty, or product tastings with partner brands.
For more information, visit the website: www.meliahotelsinternational.com
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