UAE-based KBW Ventures, the venture capital (VC) firm founded by Prince Khaled bin Alwaleed, has participated in US-based startup gardening company Back to the Roots’ seed round.
This round, led by the company’s current investors S2G Ventures and Acre Venture Partners, also saw participation from John Foraker and Fund Good Jobs.
Back to the Roots has closed a new round of financing to fuel the rapid growth of its line of 100% US-grown seeds. The capital will be used to scale up national distribution and marketing for the seed packet line, as well as support the continued growth of its small-space gardening kits.
Sustainable food industry investor Prince Khaled bin Alwaleed bin Talal Al Saud, who has been at the forefront of the tech and plant-based revolution with investments in Memphis Meats, Rebellyous Foods, and BlueNalu, has also joined the round through his innovation fund KBW Ventures.
Back to the Roots, which aims to make gardening accessible to growers of all experience levels and in all types of living environments, first launched a pilot version of its seed packet programme this past spring in 100 The Home Depot stores. This coming spring, the programme is branching out to The Home Depot stores across the U.S. and launching nationwide in Albertsons and H-E-B supermarkets.
