Jumeirah Hotels & Resorts is launching an innovative new culinary concept this month especially for its littlest diners – FoodieKiDS.
The all-new children’s menu is informed by global research, in which more than 5,500 parents of children under 12-years-old, from six different markets, were interviewed about their children’s eating habits. The extensive research took place on three continents, with respondents from the US, UK, Russia, Germany, KSA and the UAE.
According to the study, 77% of parents think that hotels around the world need to provide more healthy options on kids’ menus. Meanwhile, 79% of parents said that an attractive, varied and healthy food menu for children would enhance their experience and give them peace of mind that even on holiday, they are making the right choices for their children’s well-being.
Parents also said that their children were most likely to eat junk food with low nutritional value while on holiday, with the top three most eaten foods globally for young travellers being pizza – 44%, chicken nuggets – 35% and chips – 32%. Despite the limited options available on many children’s menus, 58% of parents said they still tried to ensure their children ate something nutritious with every meal while on holiday.
The FoodieKiDS menu will be piloted at the group’s flagship family resort, Jumeirah Beach Hotel, before being rolled out across its wider portfolio. In the lead up to the upcoming launch and beyond, Jumeirah Beach Hotel is offering complimentary meals to kids under 16 when staying with their parents at the hotel from October 5 until 31 October 31, 2020 on the Ultimate Staycation package.
