Destination to capitalise on exponential interest from MENA travellers and showcase Jamaica’s broad tourism appeal.
The Jamaica Tourist Board (JTB) has announced its participation in the 2022 edition of the Arabian Travel Market in a bid to develop and deepen trade relationships within the Middle East’s travel industry. During the event, visitors to the JTB stand will discover Jamaica’s world-class hotels, rejuvenating spa and wellness offerings, and soft adventure activities, as well as gain familiarity with industry updates following Jamaica’s positive participation during Expo 2020.
During the travel trade show, travel trade professionals will be able to explore leisure travel opportunities and learn more about the destination’s hotels, cruises and restaurants, as well as business incentives in the MICE space, in addition to investment opportunities.
Donovan White, Director of Tourism, Jamaica Tourist Board commented: “We are excited to engage with travel and tourism professionals from the region as we look forward to welcoming travellers from the MENA region to explore “The Heartbeat of the World”. Tourism is such a key part of Jamaica’s DNA and we are excited to share how the island’s hospitality is evolving and how deeply connected we are to the Middle East.”
Following their successful participation during Expo 2020 whereby the destination welcomed more than 250,000 visitors to the Jamaica Pavilion, the Jamaica Tourist Board will highlight ongoing positive discussions with Emirates Airlines to enhance connectivity with the Middle East, as well as meet new and existing trade partners as the island moves to capitalise on its popularity as an emerging holiday destination for travellers from the region.
Arabian Travel Market is set to take place from 9th-12th May at the Dubai World Trade Centre, welcoming a host of key travel trade experts from across the region and beyond.
The Jamaica Tourist Board can be found at stand AM1360 and will be present for the entirety of the event.
