The bohemian beachfront destination, Surf Club on Palm West Beach, is ready to re-open its doors to guests on 28th September. The coastal concept encompasses a captivating Al fresco restaurant, a stylish bar, beachfront access and a resort-wear boutique – a sanctuary where you can embrace your true self. Renowned for its Vagabond events, premium service, and high-spirited atmosphere, Surf Club is an unprecedented award-winning destination.
As one of Dubai’s most beloved lifestyle destinations, Surf Club reveals a remarkable transformation, introducing entirely fresh and elevated guest experiences.
Aesthetics
At its core, Surf Club is driven by a philosophy that resonates with providing a home for wanderers and bohemians in harmony with the nomadic culture of Dubai. A space where individuals can embark on a sensory journey that transcends boundaries, cultures, and genres. More than just a destination; it is a sanctuary for those seeking to immerse themselves in the rhythms of life and the universal language of music. With thoughtfully crafted interiors that envelop guests in a warm and inviting ambiance, it encourages them to revel in the soothing sounds of the waves and marvel at the breathtaking vistas of Dubai Marina and Ain Dubai.
The oceanfront concept boasts a contemporary natural bohemian style, featuring natural wooden flooring that offers a seamless connection to the sensation of sand between your toes.
When it comes to furnishings, Surf Club takes nomadic decor to heart. Artisanal and hand-crafted raffia cushions and throws, wooden furnishings, and billowy gauzy curtains adorn the space, creating a harmonious blend. Cabanas provide a perfect haven, with these curtains dancing in the breeze, surrounded by vibrant bougainvillea, enhancing the lush greenery of this beachside oasis. The graceful craftmanship and careful curation elevate the space, transforming it into a captivating destination that perfectly embodies the overarching boho-chic aesthetic and leaves a lasting impression.
Restaurant & Menu
Surf Club takes pride in delivering a unique al fresco dining experience that envelops guests in a contemporary coastal culinary journey, marked by a harmonious blend of casual elegance and enjoyment. Rooted in Mediterranean inspiration, the space thrives on the simple yet profound act of bringing family and friends together at the table, where food is meant to be shared in an inviting and relaxed setting.
The al fresco restaurant seamlessly incorporates a vibrant restaurant bar, a charming pergola, and a breathtaking beachside deck, where friendly, attentive staff are ready to fulfill every culinary desire.
Surf Club has taken great care in curating an extensive menu, offering a delightful selection of coastal-inspired dishes. Seafood takes center stage, harmoniously combined with the freshest ingredients. Honouring beloved classics and signature dishes that have won the hearts of their guests, including favourites like ‘Spaghetti alle Vongole’ and ‘Saffron Risotto,’ among others.
Surf Club is also introducing a few new items on the menu, guaranteed to leave a lasting impression. Among these culinary treasures is the visually stunning Scorpion ‘Ugly Fish’ – a whole crispy Scorpion fish served with tartare sauce.
A selection of tapas have also been added, staying true to the Mediterranean tradition of sharing, such as ‘Croquetas’ and ‘Summer Tart’.
The ‘Fine de Claire’ oysters served with traditional condiments is a must to have for dining couples. Other superstars include ‘Rigatoni al Caviar’, the Italian pasta with premium caviar and bathed in a luxurious lemon butter sauce.
In line with offering only the freshest produce and ingredients, a seafood display is stocked for guests to make their selections from the Catch of the Day. Being a fresh, coastal Mediterranean restaurant, expect to see a menu complemented with appetizers, starters, a raw bar, an amazing seafood tower, pastas and caviar.
For meat lovers, the Josper oven is a culinary marvel in professional kitchens. This innovative charcoal powered oven elevates indoor barbequing, infusing dishes with a flavourful essence of smoldering embers. The temperature-controlled appliance allows for a unique blend of texture and juiciness in special menu items such as ‘Australian Lamb Chops’, ‘Tomahawk steak’ and a succulent ‘Wagyu Striploin’.
Whether you are in the mood for a leisurely breakfast, a satisfying lunch, or a delectable dinner, Surf Club’s al fresco restaurant is the ideal destination. It caters to various occasions, whether it’s a casual after-work bite, a lively get-together with friends, or even peaceful individual dining.
Lastly, save room for the irresistible ‘Pineapple Carpaccio’, a base of delicate thin pineapple slices glazed with rum sauce, highly recommended and is sure to leave you wanting more.
Beach and Bar
During the day, those seeking sun-soaked bliss by the shoreline will find themselves spoiled for choice at Surf Club. Whether it’s the privacy of beachfront cabanas, the comfort of plush sofa sets, or the relaxation of sun loungers, guests enjoy access to the pristine beach with a special beach menu offering a variety of fresh appetizers and cocktails.
For those who enjoy a daytime cocktail, Surf Club is artfully adorned with three beautifully themed bars thoughtfully positioned around the venue. The al fresco restaurant provides a perfect setting to unwind with an afternoon aperitivo. Surf Club’s nighttime ambiance elevates beachfront dining into a truly unmatched setting.
The Sunset Bar comes to life as the day transitions to the evening, nestled along the walkway leading to the beach. It is here that guests can enjoy the fading daylight during the golden hour, setting the scene for an evening of dancing under the stars, with the captivating city skyline as the backdrop.
Surf Club Boutique
The ultimate destination for beach-chic style and nomadic-inspired trends; each brand is dedicated to helping the guest curate a unique and authentic style with one-of-a-kind pieces. Explore their range of fashion glasses designed to make a statement and add a stylish touch to any outfit. They come in a range of trendy designs, unconventional shapes, and colours, allowing wearers to add an instant cool factor to any outfit.
Surf Club Boutique proudly houses sustainable fashion brands for the perfect outfit or accessory for one’s next beach day at the resort-wear boutique. Their curated selection includes some of the most exciting names in sustainable fashion, including Zenwa, Pieter Petros, Gold of Suns, Shondel, Merve Swim, Anna Rose Swim, Reborn Society, Le Boubou and Swan
Whether you are a fashion enthusiast or looking to perfect your beach style, Surf Club Boutique offers an extensive collection of clothing options for both men and women. “Our collection empowers you to express your true self and create a persona that’s all your own”, said Nichola Fettis, Co-founder at Surf Club Dubai.
Experience
What truly sets Surf Club apart is its nighttime culture and entertainment, which is unparalleled in the GCC. Renowned artists from around the world make their way to the UAE to debut and/or showcase their unique sets at Surf Club’s Saturday Vagabond nights. The excitement continues with a sensational Sunday Brunch and After-Party, making weekends at Surf Club an unmatched destination for those on a quest for remarkable encounters within the vibrant nightlife scene of the Gulf region.
Summary: Re-Opening of Surf Club
Doors re-open
Surf Club’s doors re-open on Thursday, 28th September. The space has been transformed further into a breathtaking escape. Get ready to experience three vibrant bars, a recently revamped, spacious al fresco restaurant, and a resort wear boutique. Most importantly, step into a beachside paradise featuring a one-of-a-kind DJ booth tailor-made for music enthusiasts who crave an enchanting experience beneath the stars, set to an irresistible beat.
Weekend of Season Opening
An unparalleled return to the season, Surf Club celebrates its highly anticipated Season Opening on the weekend of October 6th! We’re thrilled to launch the season with a lineup of world-renowned artists that promise to make your experience truly unforgettable.
On Friday, 6th October witness the dynamic return of FRSH, promising a night of non-stop excitement. Then, on Saturday, 7th October prepare to be captivated as Kaz James takes center stage, headlining Surf Club’s first Vagabond event of the season.
Sunday, 8th Octobermarks the first Brunch of the season. If you enjoy food and drinks by the sea-side, this is definitely a must-attend event.
Join us for a weekend of unforgettable music and magic!
