#HotelsToIndulge & #WeekendToIndulge pay homage to Mövenpick’s expertise in the culinary arts, while fostering meaningful connections through food and drink
– Mövenpick Hotels & Resorts continues to roll out its new global campaign, Hotels to Indulge, with new guest experiences in the Middle East region. The campaign is designed to expertly blend guest experiences with the transformative power of food, create connections through culture, and encourage guests to consciously indulge. Steeped in the brand’s heritage and philosophy of culinary excellence and human connection, the ‘Indulgence Done Right’ campaign features chocolate-inspired creative, playful imagery, and local gastronomy-themed events, thoughtfully curated to feed and enrich the soul.
In keeping with the spirit of the campaign, Mövenpick Resort Al Marjan Island has launched The Weekend Indulgence – an exclusive stay package offering a whirlwind opportunity for romance, family fun, or pampering self-care – available from now until January 30, 2023. The delightful two-day experience combines premium hospitality with wholesome pleasures and a healthy dose of self-indulgence for a hotel stay that satisfies the appetite – for love, connection, exploration, and life.
The Weekend Indulgence package includes a one-night stay for two guests in either an Al Marjan Beachfront Suite with a Private Pool or a Beachfront Junior Suite with Terrace. Guests will be greeted upon arrival with a bottle of wine and special welcome amenities, then treated to a European-inspired dinner at Boons Brasserie and Bar. A very exclusive Chocolate Hour will be served in the guestroom, followed by a sweet Turn-down Tea Service. The next morning, guests will arise to discover a Floating Breakfast Tray at their villa pool or a Breakfast Tray on their private terrace. Nourished and hydrated, a 60-minute spa treatment of their choice will be provided at the sumptuous and relaxing Citrine Spa. Rates are starting from AED 2999 and reservations may be booked by emailning reservation.almarjanisland@movenpick.com or calling +971 7 246 0000
In addition to the on-property event, the Hotels to Indulge campaign has a social media contest underway to remind the world how small moments of joy, surprising encounters, and random acts of kindness can have a powerful and positive effect on wellbeing. Led by the brand’s Instagram account @mövenpickhotels – fans, followers and friends are invited to share their unexpected, unscripted moments of joy. Simply post photos or videos on Instagram using the hashtag #HotelsToIndulge for a chance to win exciting prizes. The contest runs from October 1, 2022 to December 30,2022. See Mövenpick Hotels-to-Indulge Terms & Conditions for further details.
Recently, Mövenpick Resort Al Marjan Island gave a preview of The Weekend Indulgence experience and brought the Hotels to Indulge campaign to life, with Mövenpick: A Delicious World of Indulgence. The invitation-only event for media and influencers, was a teaser for the type of weekend getaway now available to guests – full of wholesome pleasures and a healthy dose of self-indulgence.
On October 15th-16th, a select group was swept away to the spectacular beachfront resort on Al Marjan Island to encounter Mövenpick: A Delicious World of Indulgence. The weekend began with a sustainable themed lunch prepared by Executive Chef Rajiv Ranjan at Boons Brasserie and Bar, kicking-off an appetizing series of events. Famed pâtissier Chef Eric Lanlard, affectionately known as ‘Cake-Boy,’ joined the weekend to lead a Masterclass on creating one of his trademark confections, the West Indies Chocolate Tart. The clock then struck Chocolate Hour, one of Mövenpick’s signature daily rituals, where a cacoa-rich treat was offered in The Market area of the hotel. Cocktails were served at Neo Rooftop, featuring panoramic views of the Arabian Peninsula, before everyone settled down for an extravagant beach-side Chocolate Discovery Dinner led by Chef Eric. After a restful night of sweet dreams, the morning brought yoga, meditation and healthy drinks al fresco, with a final Mediterranean Brunch at Ula to complete the experience.
“Mövenpick deeply understands the pleasure that a touch of culinary artistry can bring,” said Eric Lanlard, aka Cake-Boy. “It was a treat to join the team at Mövenpick Resort Al Marjan Island for an unforgettable weekend, where we created the kind of magical, unexpected suprises that happen when a guest participates in a culinary creation they’ve never tried before and experienced tastes that will forever connect them to that moment. It is my hope that we created some powerful memories.”
Mövenpick’s heritage and philosophy of “indulgence done right” originated from its founder Ueli Prager’s vision and his belief that, “We don’t do anything that’s really extraordinary. We are successful because we simply do ordinary things in an extraordinary way.” With Hotels to Indulge, Mövenpick aspires to be “the” destination for food culture that brings people together, enables connections, stirs emotions, and creates magical culinary moments travelers and locals aspire to experience.
