Deliveroo UAE has partnered with Flyby, a leader in digital delivery box technology, to pilot the integration of Flyby’s patented “Smart Delivery Boxes” into its delivery fleet in Abu Dhabi.
This innovative collaboration transforms delivery bikes into mobile digital billboards, opening up a revolutionary new platform for out-of-home (OOH) advertising that is geo-targeted.
Brands can now showcase dynamic content tailored to location, time, and audience, making this a game-changing opportunity for innovative OOH advertising that is hyper-targeted and engages audiences in various moments across the day. The Smart Delivery Boxes, equipped with GPS, built-in sensors, and 5G-enabled technology, provide advertisers with real-time data on impressions, ensuring campaign transparency and measurable results.
The ads displayed on the Smart Delivery Boxes will feature still images with creative guidelines to prioritise road safety. These campaigns will change in rotation based on the pipeline of advertisers, ensuring a dynamic and diverse range of messaging. The partnership reflects Deliveroo’s commitment to driving innovation across its operations while maintaining compliance with local road safety regulations approved by the Integrated Transport Centre (ITC) in Abu Dhabi.
Yazan Aburaqabeh, Director of Operations at Deliveroo Middle East, said “At Deliveroo, innovation drives everything we do. Partnering with Flyby for this pilot allows us to test this unique opportunity for brands to connect with their audiences in a targeted and impactful way. By transforming our fleet into a platform for digital advertising, we’re creating a cutting-edge OOH advertising platform that diversifies opportunities for brands and redefines how they engage with audiences.”
Saher Khattab, Head of Advertising at Flyby, said “Flyby is a game-changer in advertising – transforming delivery bikes into smart digital billboards. Imagine your brand, at eye level, going where conventional billboards can’t. And with Flyby’s tech, clients can run hyper-targeted campaigns with geofenced zones and time of day control. Deliveroo and Flyby showcasing how AdTech innovations allow delivery platforms to make the most of their assets and create new opportunities for marketing and revenue.”
This initiative not only benefits advertisers but also strengthens Deliveroo’s commitment to technology-driven solutions that enhance its ecosystem for partners, riders, and customers alike.
