Global property developer emaar properties has announced its new organisational structure to drive sustained value creation for its stakeholders, and to power the growth of the company with a focus on professional project management, timely delivery and world-class customer service.
Mohamed Alabbar, Chairman of Emaar Properties, said the new organisational structure draws on the Dubai Plan 2021 announced by Vice President and Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum.
“As Dubai builds its future as a smart, sustainable city and a preferred place to live, work and visit, Emaar is creating a fresh template for its sustained growth and value creation. In today’s maturing property market, our priority is to manage and deliver our projects efficiently through our team of experienced professionals. They are supported by a new cadre of young professionals, led by Emaar’s core values of developing quality-driven projects, timely delivery and excellent customer service while further enhancing the value of our masterplannned communities.” Alabbar added that Emaar, under its new organisational structure, will continue to develop prime real estate assets in its home-market of Dubai and other high-growth international markets, as well as strengthen its competencies in shopping malls & retail, and hospitality & leisure.
“Among the key strategic directions defined by the new organisational structure are our concerted efforts to strengthen Project Management in Dubai. A seasoned professional has been appointed to head Emaar’s Project Planning and Programming Department for developing appropriate project management programmes and ensuring the timely completion and on-schedule delivery of Emaar’s projects,” he said.
Alabbar added that in today’s age of incredible advancements in information technology and the enormous reach of social media networks, it is essential for any company to analyse customer’s behaviour on regular basis and implement proactive strategies.
“As part of this, Emaar has established a Customer Relationship Management department, which will be responsible for developing customer loyalty to the company’s products and services by regularly analysing internal and market data.” “The organisational structure highlights our strategy of honouring merit and encouraging talented professionals to join us in our ambitious growth journey,” said Alabbar. “Our iconic projects in Dubai are the result of global collaborations with some of the world’s brightest talents.” With assets of AED 64.93 billion (US$ 17.68 billion) as of 2013 end and an impressive land bank of over 226 million sq m in high-growth international markets, Emaar has launched several new major projects this year, which received strong investor response.
Source : WAM News Agency for United Arab Emirates
