Lacoste Fall/Winter 2025 celebrates the timeless allure of the Parisian woman
An ode to the style and sophistication of the contemporary Parisian woman, Lacoste Fall/Winter 2025 campaign captures her cosmopolitan essence: she begins her day with a coffee, reads the newspaper attentively, works with passion, and finds, in the middle of the fast-paced city, small moments for herself. The Lacoste woman is confident, authentic and spontaneously chic.
This urban narrative is powerfully reflected in Lacoste’s iconic Monogram collection, which once again serves as the visual emblem of sunglasses and eyewear campaign.
The frames featured in the advertising campaign offer a fresh take on timeless, sophisticated designs. Bold shapes and refined details redefine elegance, with accents such as the signature green embody Lacoste’s enduring visual identity, infusing each frame with distinctive character.