Diriyah Company has entered a landmark partnership with Majid Al Futtaim Holding to bring VOX Cinemas and a collection of seven premier retail and lifestyle brands to Diriyah Square
Diriyah Company has announced a landmark partnership agreement with Majid Al Futtaim Holding, a leading communities, retail, and leisure pioneer across the Middle East, Africa, and Central Asia. The partnership will introduce a state-of-the-art VOX Cinemas multiplex and a curated collection of seven premier brands to the prestigious Diriyah Square, a world-class premium lifestyle district.
The agreement, which marks Majid Al Futtaim Holding as the first major lifestyle and entertainment partner at Diriyah Square, introduces a dynamic mix of fashion, home furnishings, and beauty brands to the heart of the destination. Lifestyle retail outlets will span approximately 5,534.48 square meters, while the VOX Cinemas will cover 7,632.93 square meters, bringing the total to 13,167.41 square meters.
The partnership will see the launch of the first standalone retail store in Saudi Arabia for Japanese beauty brand Shiseido. In addition, lululemon, Crate & Barrel, and Abercrombie & Fitch will establish flagship stores in Diriyah Square, complemented by new locations for popular brands AllSaints, CB2, and Hollister.
The formal signing took place at Diriyah Company’s headquarters, attended by Group Chief Executive Officer of Diriyah Company Jerry Inzerillo and Chief Executive Officer of Majid Al Futtaim Holding Ahmed Galal Ismail, in the presence of senior leadership from both organizations.
Jerry Inzerillo commented on the new partnership, saying: “We are enormously proud to partner with Majid Al Futtaim, one of the region’s giants in lifestyle and entertainment. Their decision to bring this exceptional portfolio of brands to Diriyah, including three flagship stores, is a testament to the confidence the retail community has in our vision. Diriyah Square will be a place of discovery and delight, and this partnership is a foundational step in creating an unparalleled shopping and entertainment destination for residents and visitors alike.”
Ahmed Galal Ismail said: “Diriyah is poised to become a global beacon of culture, heritage, and innovation, and we are proud to contribute to this transformative national project. Our partnership with Diriyah reflects our unwavering commitment to enriching everyday life through exceptional retail and entertainment experiences, while supporting the Kingdom’s ambitious Vision 2030. With our diverse brand portfolio, world-class VOX Cinemas, and immersive lifestyle concepts, we are confident in our ability to help shape Diriyah Square into a vibrant, pedestrian-first destination that seamlessly blends modern retail with the rich traditions and heritage of the Kingdom.”
Diriyah Square is designed to connect the world’s finest brands with authentic Saudi luxury concepts in a pedestrian-centric precinct that seamlessly blends culture, leisure, and entertainment. When complete, Diriyah Square will host more than 400 of the finest retail brands, luxury boutiques, and dining concepts.
This partnership follows the recent award of a $600 million (SAR2.249 billion) contract to Salini Saudi Arabia Co. Ltd. for construction work on the high-profile Diriyah Square, which will sit above one of the world’s largest underground car parks with more than 10,500 spaces.
As a cornerstone of Saudi Vision 2030, the broader Diriyah development is forecast to contribute approximately $18.6 billion (SAR70 billion) to the Kingdom’s GDP, create nearly 180,000 jobs, and become home to an estimated 100,000 people upon completion.
