Emirates General Petroleum Corporation, Emarat, seeks through its participation in the Franchising Middle East 2014 Exhibition, to enhance and support its brands “Freshplus”, “Bakeria”, and “Cafe Arabicca” and to attract investors into franchising.
The exhibition will be held on the 21st and 22nd of October at the Jumeirah Beach Hotel.
Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Director at Emarat, said that the Corporation endeavors to choose unique products that are launched under a trademark within its policy and continuous efforts to innovate services that distinguish it from other competitive companies.
He added that Emarat sees the Franchising Middle East Exhibition as an opportunity to promote its brands in a way that serves the Corporation’s objectives, saying that such exhibitions provide unique opportunities for franchise owners to share experiences and good ideas, show their products and services and explore regional business development chances, in addition to enhancing their presence in the regional and local markets.
Dr. Al Shamsi further clarified that the main aim of Emarat’s participation in this exhibition is to meet with investors that would like to start up successful and proven ventures, and to acquire franchised trademarks within set terms and conditions, the most important of which is the commitment to high criteria of integrity, in addition to the ability to work within a unified system and establishing a stable financial system, high ethical practices, and experienced managerial standards that guarantee the development of these brands.
Source : WAM News Agency for United Arab Emirates
