• Contact
  • Magazines Archive
  • Subscribe Now
Business Today Middle East
  • News
  • Business
    • Markets
      • Money
      • Tech News
      • Healthcare
      • Opinion
    • Appointments
  • Real Estate
  • Technology
  • Energy
  • Hospitality
    • Hotel
    • Catering
  • Lifestyle
    • Fashion
    • Sports
    • Cars
    • Travel
  • Design
  • Interviews
  • Regional Roundup
No Result
View All Result
Business Today Middle East
  • News
  • Business
    • Markets
      • Money
      • Tech News
      • Healthcare
      • Opinion
    • Appointments
  • Real Estate
  • Technology
  • Energy
  • Hospitality
    • Hotel
    • Catering
  • Lifestyle
    • Fashion
    • Sports
    • Cars
    • Travel
  • Design
  • Interviews
  • Regional Roundup
No Result
View All Result
Business Today Middle East
No Result
View All Result
Home Design Architecture

The design secret is out

designme by designme
November 13, 2020
in Architecture, Design, News, Projects

There’s a new address to design and dining, The Secret Room at Five Palm Jumeirah Hotel by designer
Paolo Ferrari

There’s a new place to party in town. The Secret Room, designed by Toronto-based Paolo Ferrari, is a nightclub that deftly threads together space and time with authenticity. The complex design draws inspiration from the far corners of the world—not unlike the cultural panoply of Dubai—and grounds it within the subterranean depths of the Five Palm Jumeirah Hotel.

“When we started this project, we had a visual of Villa Farnese [a renaissance-era mansion in Rome], then we spliced it with Anish Kapoor’s The bronze-coloured arched bar acts as a luminous showstopper in the nightclub Cloud Gate,” says Ferrari of The Secret Room’s early inspiration. Then, to anchor the idea of bacchanalian decadence with a feeling of noble restraint, the design team employed the concept of duality. “We articulated this as the duality of history (the past) and invention (the future),” explains Ferrari. “It’s about creating a kind of ambiguity of time and place.” Through that lens, a series of time-travelling assemblages could complement each other, rather than overwhelm.

The Dalí-esque statement bar speaks to the future, while soft furnishings conjure up an aesthetic reminiscent of the ’60s and ’70s. The classic interior architecture of the walls, ceiling, and floors delves farther back still, alluding to pre-20th century. These elements were also loosely inspired by the final moments of Stanley Kubrick’s film 2001: A Space Odyssey, set in a Louis XIV-era French bedroom. “That scene has always resonated for me,” Ferrari says. “There is an incredible tension between the interior architecture, but at the same time it feels uncomplicated.” A similar effect is achieved in The Secret Room and, with it, a nod to retrofuturism is made clear. The bar serves as a visually weighty object of discovery for guests and exudes an aerodynamic feel while also anchoring the space.

The fibreglass bar was meticulously 3-D modelled from the inside-out then milled from custom moulds—not unlike fabricating a custom speedboat—and its design is mirrored in the sculpted aesthetic of the host and DJ station. The seduction of an underground lair invites a sense of artistry from those who set foot within the multi-faceted speakeasy. “For us, The Secret Room is a unicorn in our portfolio. It is a reminder that a great club pulls on your alter ego,” signs off Ferrari.

Tags: designDubaiFive Palm Jumeirah HotelInteriorsPaolo Ferrarithe secret rom
Share30Tweet19Share5Pin7Send
designme

designme

Recommended For You

OpenAI Unveils GPT-5.2: From “Chatbot” to the First Universal AI Work Engine

OpenAI Unveils GPT-5.2: From “Chatbot” to the First Universal AI Work Engine

January 22, 2026
World Economic Forum: Shamma bint Mohammed Spotlights Emirati Women’s Shift from Empowerment to Global Leadership

World Economic Forum: Shamma bint Mohammed Spotlights Emirati Women’s Shift from Empowerment to Global Leadership

January 21, 2026
QIA, Goldman Sachs Sign MoU to Deepen Strategic Partnership, Targeting $25 Billion in Investments

QIA, Goldman Sachs Sign MoU to Deepen Strategic Partnership, Targeting $25 Billion in Investments

January 21, 2026
Gold and Silver Keep Reaching New Record Highs

Gold and Silver Keep Reaching New Record Highs

January 21, 2026
Automobili Lamborghini sets new record for deliveries in 2025 despite headwinds

Automobili Lamborghini sets new record for deliveries in 2025 despite headwinds

January 21, 2026
Over 250 global visionaries will surface unseen breakthroughs across the food chain from origin to market

Gulfood Launches Dedicated Platform to Support High-Growth Food-Tech Startups

January 21, 2026
Next Post

Qiddiya awards SAR 700mn major roads & bridges contract to SAJCO

Latest News

OpenAI Unveils GPT-5.2: From “Chatbot” to the First Universal AI Work Engine

OpenAI Unveils GPT-5.2: From “Chatbot” to the First Universal AI Work Engine

January 22, 2026
The Sky Mansion is a masterpiece of design

ELEVATE Sets New Benchmark with AED 38 Million Sky Mansion Sale

January 21, 2026
Breez presents a rare ownership opportunity in one of the city’s most prestigious waterfront locations

Breez by Danube Leads Dubai’s Next Wave of Waterfront Living

January 21, 2026
Dubai Holding strengthens its presence in Europe’s hospitality sector by acquiring a property in Mallorca

Dubai Holding strengthens its presence in Europe’s hospitality sector by acquiring a property in Mallorca

January 21, 2026
BusinessToday_logo

Get In Touch

Building #10, Dubai Media City
PO Box 502511, Dubai, United Arab Emirates

+971 4 420 0506

sales@bncpublishing.net
Jo@bncpublishing.net

Business Today Middle East – December 2025
BusinessToday Magazines

Business Today Middle East – December 2025

by Aya Zhang
January 13, 2026
BusinessToday-nov-2025
BusinessToday Magazines

Business Today Middle East – November 2025

by Staff Writer
January 13, 2026
Sister Publications
  • Construction Business News
  • Design Middle East
  • Logistics News ME
  • Hotel & Catering
  • Entrepreneur Al Arabiyah
  • Entrepreneur Middle East
Newsletter

Never miss any important news.
Subscribe to our newsletter.

SUBSCRIBE NOW

Get In Touch

Building #10, Dubai Media City
PO Box 502511, Dubai, United Arab Emirates

+971 4 420 0506

sales@bncpublishing.net
Jo@bncpublishing.net

Sister Publications
  • Construction Business News
  • Design Middle East
  • Logistics News ME
  • Hotel & Catering
  • Entrepreneur Al Arabiyah
  • Entrepreneur Middle East
Newsletter

Never miss any important news.
Subscribe to our newsletter.

SUBSCRIBE NOW
Business Today Middle East – December 2025
BusinessToday Magazines

Business Today Middle East – December 2025

by Aya Zhang
January 13, 2026
BusinessToday-nov-2025
BusinessToday Magazines

Business Today Middle East – November 2025

by Staff Writer
January 13, 2026

Copyright © 2026 BNC Publishing. All Rights Reserved.

No Result
View All Result
  • Home
  • Landing Page
  • Buy JNews
  • Support Forum
  • Contact Us

© 2026 BusinessToday . All Rights Reserved.

Go to mobile version