The promise of a new year and a new you extends to our homes for 2023, with the presentation of Jotun’s new Global Colour Card for 2023, Stories: Colour Design by Jotun. The palette of 21 expressive, hopeful shades are purposely designed to inspire a creative ambience and real element of joy in the home.
Timeless and not trend driven, but chosen for their positivity, honesty and versatility, the palette of colours ranges from smooth warming neutrals to natural, calming greens and rich, statement reds. The new colours have been incorporated with existing shades from the Jotun archive, to create three perfectly blended colour collections for home finishing enthusiasts to paint their own stories.
Rana Khadra, Colour and Creative Manager Middle East, India and Africa explained: “In this collection, we present colours for the new stories expressed in our homes and personal spaces, a selection of tones, tints, and hues selected for their power to create positivity and inspire creative expression. They have not been selected because they are on trend or created to keep up with fashion, but rather because they are timeless, honest, open to an individual’s interpretation and rich in meaning.”
The three colour themes are:
1) SERENE PRESENCE
– Slow, soothing colours, soft pastels and healing greens
Focused on minimalism and simplicity, this palette has been designed for cleansed, clutter-free lifestyles. Colours are soft, gentle, and meditative, creating a pared-back spa-like atmosphere that helps you focus and keeps you centered.
JOTUN 7038 Dusk Green – gentle, subdued green to restore balance and calm
JOTUN 8087 Spring Air – a pleasant, fresh greenish yellow for airy atmospheres
JOTUN 1931 Cashew – the perfect base colour for bright, timeless homes
JOTUN 1520 Cheerful Peach – a soft, peachy shade that encourages a delicious play of light
JOTUN 2489 Bella – a joyful, mood-lifting orange that brings a beautiful glow
JOTUN 20186 Lavender Touch – an adaptable misty purple that calms and soothes
JOTUN 10678 Space – light, warm beige with both confidence and discretion
2) NATURALLY GROUNDED
– warm earth tones, muted greens, soft yellows, and oranges
The colours in this palette connect us to the natural world, celebrating rustic lifestyles, crafted artefacts, and the beauty and character of imperfection. These calming landscape shades are ideal for giving interiors a farmhouse-chic aesthetic – or bringing a touch of countryside into the heart of the city.
JOTUN 8575 Natural Green – a forest-inspired shade with a calming, grounding effect
JOTUN 8183 Herb Garden – fresh and invigorating green for an uplifting feeling of space
JOTUN 1109 Mediterranean Olive – a golden touch, imbuing the space with natural warmth
JOTUN 1276 Soft – A golden, light-toned neutral for a softer the ambience
JOTUN 11012 Rustic Brown – truly timeless and endlessly versatile, a rustic earthy tone
JOTUN 12123 Contemporary White – modern, everyday white – ideal for smooth transitions
JOTUN 1536 Burnt Ochre – a warm, burnt hue that envelops and surprises
3) CURATED LIVING
– sophisticated reds, gallery-style naturals, blue accents
A balanced and curated combination of nostalgic tones and contemporary colours, this timeless palette is perfect for cultivating a home-as-art-gallery feel. It’s a confident blend of tradition and modernity conducive to truly personal creative expression.
JOTUN 20208 Poetry Red – elegant and confident with a whisper of nostalgia
JOTUN 2951 Sophisticated Red – the deep, refined fusion of velvet and burgundy
JOTUN 20207 Statement Red – a head-turning feature colour with a story to tell
JOTUN 12080 Soft Radiance – a generous golden tone to flood the room with light
JOTUN 0486 Early Rain – a timeless white tone for a light and airy atmosphere
JOTUN 10430 Soft Savanna – a subdued golden brown, evoking a beautiful landscape
JOTUN 5530 Collected Blue – a thoughtful and composed blue with an aura of timelessness
Stories:
Colour Design by Jotun is styled by Oslo-based creative studio Kråkvik & D’Orazio, Jotun’s long-standing collaborators, who have brought each theme vividly to life. The collection is now available in Jotun stores across the Middle East.
