Saudia Cargo’s campaign is closely in line with Saudi Arabia’s Vision 2030
Saudia Cargo has unveiled its latest campaign, ‘Landing in China in 24’ designed to highlight the company’s swift and reliable shipping services to multiple destinations across China. This initiative underscores Saudia Cargo’s commitment to empowering Saudi exports and ensuring they gain a strong foothold in the competitive Chinese market, opening doors to substantial growth and expansion opportunities.
The campaign is closely aligned with Saudi Arabia’s Vision 2030, which emphasizes the growth of non-oil exports and the diversification of the Kingdom’s revenue streams. Saudia Cargo is dedicated to offering advanced logistics solutions that not only bolster Saudi exports but also expand their reach in global markets. The ‘Landing in China in 24’ campaign highlights the company’s dedication to optimizing export operations, showcasing its superior logistical and technological capabilities in efficiently managing global shipping demands.
Additionally, the campaign aims to deepen trade ties between Saudi Arabia and China by positioning Saudi products prominently in one of the world’s most vital markets, thereby driving economic growth. The ‘Landing in China in 24’ is in close collaboration with the ‘Made in Saudi’ initiative, championed by the Saudi Export Development Authority, which focuses on enhancing the global recognition and quality of Saudi products.
Marwan Niazi, Vice President of Commercial at Saudia Cargo, stated: “Through this campaign, we aim to enhance our shipping capabilities and broaden our export scope to the Chinese markets by optimizing export operations and providing advanced logistic services that align with the growing global market demands and commercial connections. We have focused on facilitating the access of Saudi products to the Chinese markets and showcasing our logistical capabilities and operational efficiency.”
“The campaign has generated substantial engagement across social media platforms from partners and related sectors, including the National Competitiveness Center, the National Livestock and Fisheries Development Program, the Saudi Export Development Authority, and the General Authority of Foreign Trade. This demonstrates the widespread interest and support for the campaign,” Niazi stated.
China is Saudi Arabia’s main merchandise trading partner. In 2023, the value of Saudi exports to China was 16.1 billion SAR, representing 17% of total exports. This highlights the continuous upwards trend supporting the opening of new commercial channels and destinations in China.
Saudi Cargo operates 18 weekly cargo flights to Hong Kong, Guangzhou, Shanghai & Shenzhen, Additionally, the company offers an extra ten weekly flights on Saudia Airlines passenger aircraft from Guangzhou and Beijing to further enhance cargo capacity.
