We interview Monviso Trading Managing Director Stefano Iorini for a look into the brand’s Gulfood 2020 stand showcase, future plans and more.
What’s your
company promoting at Gulfood this year?
Monviso Trading will be
taking this opportunity to showcase an array of high quality products,
dedicated to the HORECA and HOSPITALITY industries, which include: MonViso
Italian Mineral Water, Demetra olives, Cavanna Olive Oil, Hey Hah Fruit Chips,
Coffee Cream Italia, Curtiriso Rice, Monviso Bruschetta, Gravina Tomatoes,
Paoletti soft drinks, Topshape Vitamin Water, Paluani Pastry, Granluce Pasta,
and MyQandC Fruits & Vegetables. Distributed brands respect rigorous
production processes and enhance the flavours of prepared dishes.
Tell us more
about any exciting upcoming product launches.
The most recent brand
acquisition in our distribution line for the UAE is Curtiriso Rice, a well-established
brand in Italy that caters only to the HORECA and hospitality markets. The
focus of Curtiriso is to continuously increase quality at every level of the
product and in all phases of the production chain. The final product is a
result of the careful selection of paddy rice, control of the production
process, and cutting-edge industrial technologies.
What’s in the
pipeline for your company?
Monviso Trading is
committed to leading a responsible business, especially through our flagship
brand – MonViso Italian Mineral Water. At first, it was our CR programme in
partnership with Al Jalila Foundation, “Take Water. Give Life”, raising AED
614,437 to date, contributing to advancing medical research, education and
treatment.
We then realised that we can do more, and started to collect emptied plastic bottles from our customers’ doorsteps, preventing an increase in the amounts of plastic reaching landfills. Partnering with a local company, we transformed the plastic into eco-friendly t-shirts and caps.
In 2020, we will build on the foundation of our company’s 360-degree sustainability strategy set last year, “Deeply Rooted Value”, underpinned by Sustainable Development Goals. We aim to embed sustainability across all our functions and fully embrace the SDGs, and we’re committed to maximising our positive impact by steering our business strategy in the right direction.
What are some of
the biggest trends and innovations in your market?
One of the biggest
trends currently is focusing on healthy snacks and food, and consequently leading
a healthy lifestyle. For new brands nowadays, it seems to be essential to have
a low sugar intake, low sodium and to avoid the use of GMOs and oils the
production process as much as possible. Reputable brands focus on developing
new products to be in line with international trends.
Stand number: ZP-6
monvisotrading.com
