Wim Roels, CEO of Borouge Pte Ltd. has said that Arabplast 2015, the largest plastics, petrochemicals and rubber industry trade show in the Middle East and North Africa region, is an ideal platform to showcase growth and investments in plastics innovation.
“It will also give us the opportunity to tell, how we provide the market with the most advanced polyolefin solutions that meet the increasing demand due to the growing urbanisation and rapid infrastructure growth.” He made his remarks on the occasion of announcing Borouge’s participation as a Principal Sponsor at Arabplast 2015, due to be held at Dubai International Convention and Exhibition Centre from 10th-13th January 2015.
Borouge’s participation in Arabplast reflects the growing significance of the event as the most important plastics exhibition in the Middle East where top leading plastics producers, manufacturers and convertors from the GCC and other parts of the world meet to discuss and exchange knowledge and best practices and learn about the latest technologies used in the industry.
“As Principal Sponsor, Arabplast provides us with a unique opportunity to underline our contribution to further support the plastics industry in the MENA region and highlight our growing position as a leading provider of innovative and sustainable plastics solutions that make a difference to society,” said Roels.
Hazeem Sultan Al Suwaidi, Senior Vice-President of Sales Middle East and Africa, added, “We have seen in previous years that Arabplast is a powerful venue to showcase plastic industry developments raising awareness amongst customers, particularly in the infrastructure and specialty packaging sectors, regarding our differentiated, high-quality plastics solutions. From our perspective, Arabplast is an important sales platform into the Middle East region.” Arabplast has emerged as one of the largest trade shows for plastics, rubber and petrochemicals industries in the world, and it has attracted leading companies to discuss major industry related issues and exchange ideas and experiences to better improve the plastics industry and help face future challenges.
“The petrochemicals industry is a major contributor to the GCC economies,” said Satish Khanna, General Manager of Al Fajer Information and Services, organiser of Arabplast 2015. “Gulf petrochemical companies are aggressively competing to showcase their latest technologies in plastic manufacturing at the forthcoming Arabplast 2015.” The event is expecting to see a growth of 20 percent with a record number of exhibitors and sponsors compared to 2013. Over 1,100 companies from 45 countries are due to participate at Arabplast 2015.
A joint venture between the Abu Dhabi National Oil Company, ADNOC, and Austria-based Borealis, Borouge is a groundbreaking international partnership at the forefront of the next generation of plastics innovation.
Source : WAM News Agency for United Arab Emirates
