Accor, the world’s leading hotel operator, announced that it has rebranded to AccorHotels and adopted the new signature ‘Feel Welcome.’
Sébastien Bazin, AccorHotels Chairman and CEO, said: “Accor becomes AccorHotels and proudly re-assumes its role as a pioneer hotelier that never stops innovating and surprising, at the cutting edge of digital technology, but while remaining a hotelier, first and foremost. The Feel Welcome promise is a strong commitment to all our audiences and enriches the bond between the Group and its brands.”
AccorHotels also announced that it has ramped up its digital drive by transforming its AccorHotels.com distribution platform into a marketplace open to a selection of independent hotels. This service will gradually become available to hoteliers in the first target markets starting at the end of June 2015, and guests will be able to access it from July 2015.
Bazin commented: “Transforming our distribution platform into an open marketplace is a major initiative for the Group and the result of a new approach to our profession and business model. AccorHotels is placing its powerful digital tools at the service of independent hoteliers and increasing the choice available to its customers by adding more hotels and more destinations.”
