Laura Hinton has been appointed as incoming Middle East Senior Partner,
succeeding Hani Ashkar at the conclusion of his term
After serving as Middle East Senior Partner for more than 12 years, Hani Ashkar
will transition into a global leadership role with PwC
Transition reflects continuity, long-term succession planning and PwC’s sustained
commitment to the Middle East
15 January 2026; Riyadh, Kingdom of Saudi Arabia – PwC has appointed Laura
Hinton as the incoming Middle East Senior Partner. Hinton, who has been serving as
Deputy Territory Senior Partner, has been working closely with the regional leadership
team and engaging with clients and teams across the Middle East. Her appointment
follows the firm’s established governance process. She previously served as Managing
Partner for the UK firm and EMEA cluster, bringing extensive experience in leading
complex organisations and advising clients across major markets.
Hani Ashkar will complete his term as Middle East Senior Partner after more than
twelve years leading the firm in the region, after which he will take on a global
leadership role. During his tenure, he played a central role in shaping PwC’s growth and
strengthening its presence and impact across the Middle East.
Ashkar and Hinton will commence a handover period from 1 April 2026 and continue to
work together through the transition period to ensure full continuity for clients and teams
and to advance the firm’s strategic priorities.
Reflecting on his tenure, Ashkar said: “It has been a privilege to lead PwC Middle
East during a period of significant growth and transformation. Our firm has played an
important role in supporting governments and businesses as they navigate change, and
I am proud of what we have achieved together. Laura brings deep leadership
experience and a strong track record and she is well positioned to lead the region in its
next chapter.”
Under Ashkar’s leadership, PwC Middle East expanded
significantly. The firm strengthened its regional presence through major investments,
including upgraded offices across the network and the establishment of a flagship
regional headquarters in Riyadh.
Hinton said: “It is an honour to take on this role at such an important time for the
region. Hani has set a strong foundation through clear strategic direction, strong client
relationships and a talented and committed team. I look forward to building on this
legacy and working with colleagues and clients across the Middle East as the region
continues its ambitious transformation journey.”
Over the past decade, PwC Middle East has expanded its work in government
transformation, digital and technology innovation. The firm has also continued to invest
in national talent. Today, PwC supports organisations across the public and private
sectors with multidisciplinary capabilities that deliver transformation and advance
regional, national and long-term development priorities.
Under Hinton’s leadership and supported by a strong executive team, PwC Middle East
will continue to build trusted relationships, deliver value for clients and develop high-
performing regional talent. Ashkar will continue his leadership journey with PwC,
bringing his experience and regional insight to the wider network.
