Riyadh, KSA – nomu.group the food supply chain management startup born from the merger
between Saudi’s Jumlaty & Egypt’s Appetito, and jalebi.io, a Techstars-backed restaurant
technology startup, have announced a strategic technology partnership that promises to
advance the restaurant industry across key markets in the Middle East and North Africa (MENA)
region.
Combining nomu group’s expertise in procurement forecasting & fulfillment with jalebi.io’s state-
of-the-art inventory optimization and restaurant operations technology, the partnership will
introduce a new AI-based predictive fulfillment system, streamlining processes and reducing
waste for restaurants across the region.
The partnership marks a significant milestone for both companies, as they strive to provide
innovative solutions to the challenges faced by the food and beverage industry in MENA. With a
focus on reliability, sustainability and profitability, both companies are committed to delivering
real and visible results for restaurant owners and operators of all sizes.
“We are thrilled to join forces with jalebi.io and introduce a game-changing solution to the
region,” said Yassir El Ismaili El Idrissi, Chief Growth & Expansion Officer of nomu group. “Our
partnership is built on a shared vision to create value for uplifting restaurant prosperity with a
streamlined and integrated restocking process that is entirely technology-driven, saving them
valuable time and money while improving their ESG contribution towards reducing
environmental impact.”
Through the partnership, restaurants will benefit from an end-to-end solution that streamlines
demand planning, optimizes inventory, and maximizes profits. The solution will automate
(re)ordering, stock management, and supplier relationships, enabling restaurant owners to focus
on their core business operations, gaining up to a 20% increase in margins.
“Partnering with nomu group simply makes sense. By combining our resources, we bring much-
needed global expertise in inventory optimization to the bustling restaurant industry in MENA,”
said Zohare Haider, CEO of jalebi.io. “Our technology is co-created with the guidance of leading
professionals from Del Monte to Subway, with a single purpose of helping restaurants reduce
costs by improving inventory efficiency and minimizing food waste and theft. Ultimately, leading
to a sustainable and profitable industry.”
While the technology is yet to be introduced commercially, initial results have shown
tremendous success with pilot customers. Over the coming days, both companies will invest
sizable resources towards building a world-class offering that brings the most cutting edge
innovation in restaurant and food technology to everyday businesses.
