Business Today Middle East

Breaking the Mould: Female Investors on the Rise in the Emirates

Like many traditionally male-dominated sectors, women have long been perceived as unsuited to managing finances and investing. Tides, however, are turning. In recent years, courtesy of advancements in financial technology and improved accessibility to investment tools and resources, more women than ever are trading and investing.

Saxo Bank, the leading fintech specialist focused on multi-asset trading and investment, has recorded an increase of 18 percent in the share of females among its new trading clients in the UAE since 2017. The growth of female investors in the region is irrefutable.

“On the occasion of the seventh Emirati Women’s Day, we are pleased to play our part in this journey by encouraging and enabling female investors to take their first steps,” said Tara Tyan, regional head of marketing – MENA at Saxo Bank. “In the past five years, we have witnessed women increasingly becoming financially independent, while also playing a crucial role in making financial decisions – a role and responsibility traditionally linked to the men of the family.

“However, we still have a long way to go and so are encouraging more women to free themselves, to have confidence in themselves, and to start investing now.”

Saxo Bank shared some suggestions for women interested in investing for the first time:

We believe there’s an immense opportunity for female investors to grow, especially with the support of several government initiatives and reforms encouraging women in economic participation.”

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