Starwood Hotels and Resorts has added its seventh brand to its Turkish portfolio, with the opening of Four Points by Sheraton in Dudullu, on the Asian side of Istanbul.
Owned by Ever Group, the 182 room hotel is one of 50 new openings signed in 2014 and is one of the 200 hotels that will open in 2015.
Starwood currently has 13 hotels in Turkey including five in Istanbul and will open two more by year end: Four Points by Sheraton Istanbul Batisehir and Sheraton Istanbul Atasehir. Upon opening, these hotels will bring the company’s footprint in Turkey to 15 hotels under seven of its distinct lifestyle brands.
“We’re proud to introduce the Four Points brand to our rapidly expanding portfolio in Turkey, now home to seven of our 10 distinctive brands” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Istanbul’s combination of rich culture and booming commerce will be the ideal setting for guests looking to experience stylish comfort and genuine service at an honest value.”
“Four Points Istanbul Dudullu will be a great meeting point for sports enthusiasts as well as business travelers, ideally situated in the buzzing industrial zone of Dudullu” said Selen Ersü, chairperson of the Board at Ever Group. “The hotel strengthens our partnership with Starwood and I’m thrilled that by the end of the year we will be introducing a second Four Points to Istanbul in the thriving area of Batisehir,” he added.
