Marriott International’s Project Canvas campaign has given rise to another new concept in Dubai, with the launch of The Croft by Darren Velvick within the Dubai Marriott Harbour Hotel & Suites, Dubai Marina.
Closely inspired by Darren’s own childhood upbringing in the rural British village of Hampstead Norreys this venue reflects the wholesome food culture that he grew up with.
Darren Velvick, Chef de Cuisine at The Croft stated: “We are thrilled to be launching our dream after months of conceptualising, planning and prepping. The theme behind the restaurant is very close to my heart and we are eagerly looking forward to receiving positive feedback from guests.”
Project Canvas, a concept lab for incubating entrepreneurial food and drink ideas, was introduced with the purpose of nurturing local entrepreneurship as well as supporting the creation of home-grown concepts. Under this initiative, Marriott identifies underperforming outlets within its hotel group and then works with aspiring food and beverage personalities to create a new idea. Each project receives professional advice from Marriott as well as a $50,000 cash injection to assist with the refitting.
Anyone with a burning desire and a bright idea, for a restaurant, café, bar or nightclub can apply to the Project Canvas team at www.canvas-startup.com.
The Croft, located on the fifth level of Dubai Marriott Harbour Hotel & Suites in Dubai Marina, will be open to the public from 16 August onwards. The full story, and an interview with Darren, can be read in September issue of Catering News ME
