Google MENA facilitated a best practice forum between Abu Dhabi TCA and the Croatian National Tourism Board to assist the two in collaborating in the realms of digital content brand development and marketing.
“The delegation’s visit reflects Abu Dhabi’s growing influence and success in digital marketing initiatives,” according to Mouza Al Shamsi, TCA Abu Dhabi’s acting executive director of marketing and communications.
“TCA Abu Dhabi is identified as a leader of innovative brand development in the MENA region and this visit is in recognition of our collaborative approach to strengthen our on-line brand positioning,” said Al Shamsi.
“Our Croatian colleagues have also forged close relationships with their Google counterparts to develop their brand outreach, and it is hoped that this Google initiative will enable us to learn from each other’s techniques for creative and pioneering digital marketing campaigns in the future,” added Al Shamsi.
The ongoing partnership between Google and TCA Abu Dhabi extends beyond the traditional search, display and pay-per-click advertising opportunities. Google platforms are used to deliver online marketing campaigns, and an extended 2015 partnership will include a series of Google accredited training programmes for TCA Abu Dhabi and external stakeholder representatives, and a roll-out of Abu Dhabi’s landmark destinations on Google street view.
Croatia’s fact-finding visit, led by Tina Jukić Tomljanović, Croatina tourism board marketing director, encompassed meetings with TCA Abu Dhabi’s brand and digital marketing teams and provided a full overview of CNTB’s business priorities, as well as complete insight into their marketing strategies and budgets relevant to the fast changing digital environment.
