Daimler has opened its first regional center for commercial vehicles for the Middle East and North Africa, situated in Jebel Ali Free Zone Authority (JAFZA), Dubai, from where 19 countries will be served, including Iran.
The new entity, DCV MENA, will be responsible for the group’s full commercial vehicles portfolio in the region – from the Mercedes-Benz Citan city van to the heavy-duty Mercedes-Benz Actros truck. It’s also a significant signing for JAFZA and DP World.
“Our new Regional Center will allow us to respond even faster and better to the needs of our customers. It focuses entirely on the commercial vehicle business. We are convinced that this new setup is an important step to benefit further from the growth potential of this region in the sales and after-sales business,” said Dr. Wolfgang Bernhard, member of the board of management of Daimler AG responsible for Daimler Trucks and Buses, at the opening of DCV MENA in Dubai.
DCV MENA is the first of six regional centers being opened for Daimler’s commercial vehicles business around the world. Similar bases will also follow for Central Africa, Southern Africa, South Asia, Southeast Asia and Latin America within the next few months. Until now, Daimler had managed these regions primarily from its group headquarters in Stuttgart.
The Regional Center will be responsible for managing sales activities in the following markets: Afghanistan, Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates (UAE) and Yemen.
