Alaa Shata, Regional Brand Manager at OMODA & JAECOO - Business Today Middle East

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Alaa Shata, Regional Brand Manager at OMODA & JAECOO

Opinion

Beyond the Car: Why Lifestyle-Driven Mobility Is Reshaping the UAE’s Automotive Future

by Alaa Shata, Regional Brand Manager at OMODA & JAECOO

In the past, the purchase of a car was driven by utility, brand reputation, or resale value. Today, it's steered...

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