Bespoke tailors Knights & Lords reveal a new watch brand with a difference, partnering with the Al Jalila foundation to support children of determination.
Ashish and Pawan Ishwar, founders of bespoke tailoring house Knights & Lords, have today announced the launch of their latest project, FOR HUMANITY–a lovingly and expertly crafted watch brand that encourages acts of kindness whilst giving back to humanity.
With seven designs in the collection categorized under Love, Hope, Peace, Endure, Manifest, Pray and Empower the concept of the new timepiece is to act as a reminder for the wearer that the ‘time for humanity is now’, subconsciously encouraging them to give back to the greater good and make decisions that contribute to making the world a better place.
Partnering with the Al Jalila foundation, founded by HH Shiekh Mohammad Bin Rashed Al Maktoum, Vice President, and Prime Minister of U.A.E and Ruler of Dubai, 15 percentage of the sale of every For Humanity watch will go towards the “Ta’alouf” program, a foundation that provides training to parents and educators of people of determination.
Ashish and Pawan, founders of FOR HUMANITY said: “The Ta’alouf program, meaning ‘Harmony’ in Arabic ensures that people of determination flourish with the right teaching and education so that they have a future that is magical and full of endless possibilities. We are so pleased to be supporting this project whilst simultaneously raising awareness about the importance of acting now, hence ‘the time is ticking’ whilst wearing every For Humanity watch!”
Both conceptualized and designed by the bespoke tailoring duo themselves, the watches are of the finest quality, expertly handcrafted and completely mechanical, made of stainless steel and water-resistant in a unique bespoke design. Having been personal tailors to heads of state and celebrities such as Mike Tyson, Sacha Jafri, Luis Fonsi, Kelis, Jay Sean, and King Oyo of Uganda among others, Ashish and Pawan have used their knowledge of bespoke craftsmanship and unique design capabilities to launch a watch that is modern, elegant, versatile, and timeless.
Ashish and Pawan have recently been awarded The Golden Visa from the Dubai Arts & Culture Authority for their contributions to the creative fields. This new venture is launched as their contribution for consciously supporting charitable initiatives like ‘The Taalouf program of Al Jalila Foundation.
