Versace’s latest expression is an evolving dialogue—a second chapter that celebrates those who push culture forward without boundaries
The second chapter of a new expression—one that is irrevocably Versace, defining the House through the people, places and emblems that embody its values.
Not a campaign, but an evolving conversation, giving space to those who fearlessly drive culture to create without inhibition. Their work, an intimate dialogue with Versace, producing an original response to the values at the heart of the house.
Following the unveiling of Chapter One, Versace continues to cultivate an international collective of those who stand forthright and free, defined by the duality of body and mind that fuels their creative vision.
Drake Carr, Liv Liberg, Jeff Mermelstein, Momo Okabe and Doug Ordway add to a body of work with Chapter Two, revealed across several weeks, following Eileen Myles, Collier Schorr, Steven Meisel, Olly Elyte, Andrea Modica, Binx Walton and Stef Mitchell, unveiled in September.
Together, their art, photographs, music, and film coalesce, stirring deeply emotional and physical truths. An irreverent clash, united by an intensity of feeling and expression that defies age, gender and creed, embodying human tensions and profound beauty.
This collective expression honours Versace’s deep-rooted heritage of standing in solidarity with culture’s pioneers. A collaboration with architects of cultural evolution, pushing the boundaries of expression. An invitation to discover the intimate stirrings of Versace’s boundless world, invoking the fundamental essence of the House.
CHAPTER TWO
Lo v e Th e m e 4:55. Dr aw n by Dr ak e Car r , 2025.
Drake Carr — an artist celebrated for his kinetic interdisciplinary practice, fusing dance and live drawing to capture the raw energy of the body in motion, translating the duality of physical tension and fluid grace into a distinct visual language.
Love Theme 4:55 marks a new kind of expression for Carr, creating a body of work that captures a community of friends, rather than individuals, with life-sized, dreamlike intimations of close connections: ThugPop, John Patrikas, Sebastian Acero, Carrie Stacks, and Chloé Despos.
Fam ily. Ph o to g r ap h e d b y Liv Libe r g, 2026.
Liv Liberg — a photographer whose intimate portraits capture the subtle strength of female bonds. In Athens, she documents a matriarchy deeply connected with Versace, the House serving as a thread that connects them. From the grandmother’s time spent working with early collections, to the mother’s contemporary curation of the archive, and the daughter’s lived expression of the House, Liberg presents a tender study of heritage, connectedness, and shared passions.
A n ig h t at La Sc ala . Ph o to g r ap h e d by Je ff Me r m e ls te in , 2025.
Jeff Mermelstein — a New York street photographer whose kinetic images capture the rhythm, idiosyncrasies and eccentricities of urban life, finding beauty in the chaotic and commonplace, documenting humanity with a sharp and vibrant immediacy.
Co lo u r s o f lig h ts. Ph o to g r ap h e d by Mo m o O k abe , 2026.
Momo Okabe — a Japanese photographer renowned for her raw, intimate and exposing style, exploring gender, sex and sexuality, and challenging societal boundaries with her visceral, candid photographs.
Ve r s ac e a r c h iv e . Ph o to g r ap h e d by Do u g O r d w ay , 1990s.
Doug Ordway — renowned for defining an era of high-octane glamour as an esteemed fashion photographer, working with Versace since 1990. Capturing the symbiosis between strength and sensuality, Ordway immortalises the body with unapologetic impact.
