L’Occitane En Provence, a brand renowned for its commitment to fostering positive change, is proud to announce a remarkable collaboration with the acclaimed Lebanese artist, Tony Maalouf. In honour of Emirati Women’s Day, L’Occitane has produced an inspiring video that shines a spotlight on the achievements of Emirati women who have broken barriers in their respective fields.
As part of its core values and commitments, L’Occitane En Provence is dedicated to supporting women empowerment. Emirati Women’s Day stands as a momentous occasion for the brand, providing an opportunity to emphasize its unwavering dedication to encouraging women to pursue their dreams fearlessly.
The beautifully crafted video created by Tony Maalouf portrays the extraordinary journeys of remarkable Emirati women who have carved a path for themselves in traditionally male dominated fields.
The featured individuals include:
- Hana Al Nabulsi: The first female Emirati Olympic Triathlete, Hana’s dedication and determination have set a new standard for sports in the region.
- Amna Al Qubaisi: As the first female Emirati Racing Driver, Amna’s passion for motorsports has been instrumental in breaking stereotypes and inspiring future generations.
- Suaad Al Shamsi: Breaking into aviation, Suaad holds the distinction of being the first aircraft Emirati woman, contributing significantly to the progress of women in the industry.
- Jouhayna Al Mheiri: As the youngest Emirati woman to complete an air traffic control program in an Area Control Center in the United Arab Emirates. Jouhayna’s achievement underscores the endless possibilities that await determined young women.
L’Occitane’s collaboration with Tony Maalouf for this video amplifies the brand’s commitment to celebrating diversity, resilience, and empowerment. By spotlighting these exceptional Emirati women, the brand aspires to inspire all women to relentlessly chase their dreams, break barriers and overcome challenges.
On Emirati Women’s Day, L’Occitane extends its admiration and support to all women, showcasing its belief in their potential to make a positive impact on society. The brand’s dedication to supporting women empowerment aligns harmoniously with the core values of this celebratory day.