• Contact
  • Magazines Archive
  • Subscribe Now
Business Today Middle East
  • News
  • Business
    • Markets
      • Money
      • Tech News
      • Healthcare
      • Opinion
    • Appointments
  • Real Estate
  • Technology
  • Energy
  • Hospitality
    • Hotel
    • Catering
  • Lifestyle
    • Fashion
    • Sports
    • Cars
    • Travel
  • Design
  • Interviews
  • Regional Roundup
No Result
View All Result
Business Today Middle East
  • News
  • Business
    • Markets
      • Money
      • Tech News
      • Healthcare
      • Opinion
    • Appointments
  • Real Estate
  • Technology
  • Energy
  • Hospitality
    • Hotel
    • Catering
  • Lifestyle
    • Fashion
    • Sports
    • Cars
    • Travel
  • Design
  • Interviews
  • Regional Roundup
No Result
View All Result
Business Today Middle East
No Result
View All Result
Home Arts & Lifestyle

Ferrari Roma: The Prancing Horse’s new V8 2+ coupé unveiled in Rome

Staff writer by Staff writer
September 7, 2021
in Arts & Lifestyle, Cars

The new Ferrari Roma has been unveiled to the world’s media. The latest coupé from Maranello features a timeless and sublimely refined design and has all the power and agility required to guarantee a unique driving experience. Its signature Italian styling is a contemporary reinterpretation of the carefree lifestyle of the 1950s and ‘60s Rome, from which it takes its evocative name, Roma.

Stylistically, the Ferrari Roma is characterised by clean and symbiotic forms. Its beautifully harmonious proportions and elegantly pure, balanced volumes are very much in line with the Ferrari mid-front-engined grand touring tradition of which the 250 GT Berlinetta lusso and 250 GT 2+2 are the most iconic examples, and from which the car takes its inspiration. It embodies an extremely modern design language that underlines its authentic, refined styling. At the same time, its sleek lines retain the sporty vocation shared by all Ferraris.

https://www.youtube.com/watch?v=q3LE8cl0IwE

To guarantee best-in-class performance whilst still retaining the stylistic purity of its bloodline, Ferrari’s engineers developed several leading-edge technologies, most notably a mobile rear spoiler integrated into the rear screen designed to retain the car’s formal elegance when retracted and guarantee the downforce essential for the Ferrari Roma’s extraordinary performance by automatically deploying at high speeds.  

The Prancing Horse’s new 2+ coupé sports a V8 turbo engine that punches out 620 cv at 7,500 rpm, making it the most powerful in its segment. A member of the V8 family that has won the International Engine of the Year four years in a row, it features Variable Boost Management for instantaneous throttle response. With the adoption of Gasoline Particulate Filters, meticulous attention was also focused on the sound of the exhaust system which has been completely redesigned, removing the silencers and introducing new bypass valves.

The car’s new 8-speed dual-clutch gearbox is more compact and 6 kg lighter than its 7-speed predecessor. As well as reducing fuel consumption and emissions, shifts are faster and smoother which makes the car even more responsive on the open road, but also especially comfortable in town and during stop & start driving situations.

The Ferrari Roma’s chassis benefits from the modular technology developed by Ferrari for its new generation models. Both bodyshell and chassis have been redesigned to incorporate the latest weight reduction and advanced production technologies. In fact, 70% of its components are entirely new. The mid-front-engined 2+ Ferrari Roma has the best weight/power ratio in its segment (2.37 kg/cv) which enhances handling dynamics and responsiveness.

The Ferrari Roma features Ferrari’s cutting-edge vehicle dynamics systems, the most notable example being the Side Slip Control 6.0 (a first on a Ferrari GT car) with 5-position manettino and Ferrari Dynamic Enhancer which controls yaw angle by hydraulically adjusting brake pressure at the callipers.

The approach was taken by the Ferrari Styling Centre for the Roma’s exterior centres around clean design and absolute symbiosis between its various elements with harmonious proportions and pure, elegant volumes. The car is clothed in long, ultra-sleek lines that sweep back from the front bonnet, highlighting the spare silhouette of the flanks and the compact, set-back fastback cabin volume. To underscore that formal minimalism, all superfluous detailing has been removed: for example, radiator cooling is guaranteed by a monolithic surface that is perforated only where necessary, creating a new radiator grille concept. The full-LED adaptive headlights are traversed by a horizontal light strip that hints at the structure beneath the car’s skin, bringing a sense of tension to the entire circumference of the car. The wraparound rear screen incorporates an active aero device to preserve that signature purity of form, while the twin taillight assembly is set like a gem into the volume.

For the Ferrari Roma’s cabin, the Ferrari Styling Centre designers developed a new formal approach that involved the creation of two separate cells, one each for driver and passenger, in an evolution of the dual-cockpit concept that embraces the entire cabin rather than just the dashboard as was previously the case. The crafting of the interior took its lead from the complete redesign of the HMI. This resulted in a major leap forward, starting with the new steering wheel designed using the “Eyes on the road, hands on the wheel” philosophy with all the car’s main commands actioned by haptic controls, ensuring the driver doesn’t have to move their hands from the wheel. The 16” digital instrument cluster provides all the necessary information, while the central display with an 8.4” vertical screen and a new passenger display is exceptionally intuitive and user-friendly. The new Ferrari key with “Comfort Access” function allows the driver to open the car by touching a button next to the new flush handle in the door. Lastly, the Matrix LED headlights and optional Ferrari advanced driver assistance systems (ADAS), including adaptive Cruise Control, make day-to-day and longer journeys a very relaxing experience.

Share30Tweet19Share5Pin7Send
Staff writer

Staff writer

Recommended For You

Mirdif’s social scene was officially redefined as SOCO arrived onto the stage with a vibrant and exciting grand opening

Majid Al Futtaim Entertainment Unveils SOCO

January 21, 2026
Automobili Lamborghini sets new record for deliveries in 2025 despite headwinds

Automobili Lamborghini sets new record for deliveries in 2025 despite headwinds

January 21, 2026
Nick Oakley, Co-CEO of Dubai Basketball and Elie Nasr, General Manager of Bauerfeind

Bauerfeind Joins Dubai Basketball as Strategic Partner for 2025/26 Season

January 21, 2026

EV Winter Survival Guide: Expert Tips for Peak Performance in the Cold

January 21, 2026

Redefining Luxury Concierge In The UAE With Miftah Lifestyle

January 21, 2026
Versace Launches Second Chapter Of Its New Expression

Versace Launches Second Chapter Of Its New Expression

January 21, 2026
Next Post
Bahrain’s cashless payments surge to $3.62bn in first half of 2021

Bahrain’s cashless payments surge to $3.62bn in first half of 2021

Latest News

OpenAI Unveils GPT-5.2: From “Chatbot” to the First Universal AI Work Engine

OpenAI Unveils GPT-5.2: From “Chatbot” to the First Universal AI Work Engine

January 22, 2026
The Sky Mansion is a masterpiece of design

ELEVATE Sets New Benchmark with AED 38 Million Sky Mansion Sale

January 21, 2026
Breez presents a rare ownership opportunity in one of the city’s most prestigious waterfront locations

Breez by Danube Leads Dubai’s Next Wave of Waterfront Living

January 21, 2026
Dubai Holding strengthens its presence in Europe’s hospitality sector by acquiring a property in Mallorca

Dubai Holding strengthens its presence in Europe’s hospitality sector by acquiring a property in Mallorca

January 21, 2026
BusinessToday_logo

Get In Touch

Building #10, Dubai Media City
PO Box 502511, Dubai, United Arab Emirates

+971 4 420 0506

sales@bncpublishing.net
Jo@bncpublishing.net

Business Today Middle East – December 2025
BusinessToday Magazines

Business Today Middle East – December 2025

by Aya Zhang
January 13, 2026
BusinessToday-nov-2025
BusinessToday Magazines

Business Today Middle East – November 2025

by Staff Writer
January 13, 2026
Sister Publications
  • Construction Business News
  • Design Middle East
  • Logistics News ME
  • Hotel & Catering
  • Entrepreneur Al Arabiyah
  • Entrepreneur Middle East
Newsletter

Never miss any important news.
Subscribe to our newsletter.

SUBSCRIBE NOW

Get In Touch

Building #10, Dubai Media City
PO Box 502511, Dubai, United Arab Emirates

+971 4 420 0506

sales@bncpublishing.net
Jo@bncpublishing.net

Sister Publications
  • Construction Business News
  • Design Middle East
  • Logistics News ME
  • Hotel & Catering
  • Entrepreneur Al Arabiyah
  • Entrepreneur Middle East
Newsletter

Never miss any important news.
Subscribe to our newsletter.

SUBSCRIBE NOW
Business Today Middle East – December 2025
BusinessToday Magazines

Business Today Middle East – December 2025

by Aya Zhang
January 13, 2026
BusinessToday-nov-2025
BusinessToday Magazines

Business Today Middle East – November 2025

by Staff Writer
January 13, 2026

Copyright © 2026 BNC Publishing. All Rights Reserved.

No Result
View All Result
  • Home
  • Landing Page
  • Buy JNews
  • Support Forum
  • Contact Us

© 2026 BusinessToday . All Rights Reserved.

Go to mobile version