The Emirates Motor Company showcased the Mercedes-AMG GT 63 APXGP Edition in Abu Dhabi, with Formula 1 star George Russell for the unveiling
Emirates Motor Company (EMC), the authorized general distributor of Mercedes-Benz in Abu Dhabi, hosted an exclusive event to mark the local debut of the Mercedes-AMG GT 63 APXGP Edition. The car was unveiled by Formula 1 driver George Russell, who competes for the Mercedes-AMG Petronas F1 team, at the EMC showroom on Airport Road.
The event brought together an exceptional group of customers, VIP guests, and brand friends to witness the official regional reveal of one of the rarest Mercedes-AMG models ever produced. Only 52 units of this limited-edition vehicle will be manufactured worldwide, making its appearance in Abu Dhabi a true milestone for enthusiasts and collectors in the region.
Merging track-inspired design with unmistakable exclusivity, the GT 63 APXGP Edition features hand-applied paintwork, Race Gold accents, a checkered flag motif on the fenders, and 21-inch AMG forged wheels, all echoing its motorsport heritage. Inside, the cabin is defined by black Nappa leather, Race Gold contrast stitching, and a “Limited Edition 1 of 52” badge on the center console, reinforcing its one-of-a-kind character.
“This event reflected the spirit of Mercedes-AMG, a celebration of bold design, engineering excellence, and emotional connection. Having George Russell reveal this exceptional vehicle to our guests made the moment truly unforgettable and underscores our role in bringing world-class experiences to our customers in the UAE,” said Mohammad Ghazi Al Momani, General Manager of Emirates Motor Company.
The evening also featured a creative collaboration with adidas, Mercedes-AMG’s current global apparel partner, that merged performance and culture through curated brand experiences and immersive activations within the showroom. Guests enjoyed a dynamic program that featured a meet and greet experience with George Russell, an adidas apparel showcase, blending automotive innovation with lifestyle and creativity, set against the backdrop of one of the most exclusive EMC reveals this year. With the GT 63 APXGP Edition Abu Dhabi unveiling, Emirates Motor Company continues to drive forward the standards of performance, luxury and brand storytelling in the UAE.
