Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), has launched the first interactive guide as part of the latest phase of the #DubaiDestinations campaign, which invites local and international audiences to enjoy an epic summer in Dubai.
Titled ‘Dubai’s Kid-Friendly Staycations & Playcations’, the guide offers a comprehensive list of recreational destinations and experiences that families can enjoy during the summer months. The carefully curated guide highlights a diverse array of exciting activities, hotels and beachfront resorts that ensure a memorable summer in Dubai.
May Al Naqbi, Senior Executive, Creative Projects, Brand Dubai, said: “We are excited to mark the start of the #DubaiDestinations summer campaign with the launch of ‘Dubai’s Kid-Friendly Staycations & Playcations’ guide. This is the first in a series of guides that will showcase Dubai’s unique summer offerings. Whether people are seeking adventure, relaxation, or culinary delights, the guide has something for everyone. Through launching interactive guides, we aim to highlight events, experiences and activities that make Dubai a one-of-a-kind summer destination, offering unparalleled experiences for both residents and visitors.”
The guide lists family-friendly hotels with play areas for children and on-site restaurants, ensuring an unforgettable experience for both residents and visitors. In addition, the guide highlights numerous water parks and activities designed for people of all ages. The attractions listed in the guide guarantee a refreshing and exciting escape from the summer heat.
The guide also includes a selection of restaurants and cafes across Dubai that feature dedicated play spaces for children. These establishments provide the perfect setting for families to enjoy delicious meals while the little ones engage in fun and creative play.
The latest phase of the #DubaiDestinations campaign captures the essence of Dubai as a unique summer destination by focusing on beach destinations, waterparks, indoor activities, and luxurious hotel pools, highlighting the city’s diverse range of experiences that cater to the tastes and interests of people of all ages and nationalities.
The campaign has been rolled out over digital, broadcast, print and outdoor media to ensure it reaches large sections of local and international audiences. Brand Dubai is implementing the #DubaiDestinations campaign in cooperation with various stakeholders and the creative media community.
