Abercrombie & Fitch joins forces with McLaren F1 to debut a limited-edition range of graphics apparel, social media collaborations, and an immersive in-store experience this December 3rd
Abercrombie & Fitch (“Abercrombie”), a division of Abercrombie & Fitch Co. (NYSE: ANF), is proud to build its partnership with the renowned McLaren Formula 1 team, with the launch of licensed graphics apparel, content creation, social media collaborations and an in-store event on Wednesday, 3rd December.
Abercrombie will feature McLaren’s Formula 1 car, complete with the Abercrombie x McLaren collection inside the retailer’s Yas Mall store. The public is invited to visit the store, located on the Ground Floor of the mall, to view the car from Tuesday, 2nd December to Monday, 8th December.
Abercrombie is hailing the arrival of the car with acclaim, hosting an in-store party to celebrate the partnership and the arrival of the Grand Prix to Abu Dhabi. On Wednesday, 3rd December, fans of fashion, lifestyle and racing can experience the perfect fusion of Abercrombie & Fitch’s effortless style and the adrenaline-fueled energy of McLaren Racing.
The store will be transformed into an F1-inspired experience. Customers can get up close to a McLaren F1 car, enjoy interactive photo opportunities and immerse themselves in the atmosphere of race weekend. A live DJ will set the pace, while a bespoke mocktail bar serves themed drinks to complete the in-store experience along with other exciting touchpoints.
Since February 2024, Abercrombie & Fitch has partnered with McLaren to combine precision, performance and bold design across fashion and motorsport. The event, ‘A&F Circuit’, celebrates this partnership while tapping into the excitement of one of the UAE’s most anticipated weekends on the social and sporting calendar.
Fans of Abercrombie and McLaren Racing are invited to shop the new product drop in stores and visit the car from Tuesday, 2nd December to Monday, 8th December in Abercrombie’s Yas Mall store and follow @abercrombie on Instagram and TikTok to stay up to date on all the newest drops and developments.
