Miral, in collaboration with Abu Dhabi Municipality (ADM) and ALEC, has successfully planted 300 trees at Al Masar Park in Khalifa City
Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, in collaboration with Abu Dhabi Municipality (ADM), and ALEC have planted 300 trees at Al Masar Park in Khalifa City, Abu Dhabi. The activity successfully concludes Miral’s “Planting Roots for a Sustainable Future” initiative, reaffirming its commitment to protecting the environment, which is a main pillar under its Group CSR Strategy.
This initiative also comes in line with the “Year of Community”, bringing together over 200 attendees, including employees from Miral and ALEC, as well as around 80 school students from Yasmina British Academy and Yas American Academy. As part of the initiative, participants planted 200 Ghaf trees, 50 Delonix regia (Flame tree), and 50 Azadirachta indica (Neem tree / Indian lilac), actively raising awareness while contributing to a greener future. They also gained firsthand insight into the ecological and cultural significance of Ghaf trees and the vital role they play in sustaining the region’s ecosystem while directly contributing to environmental preservation.
“Our vision is to shape world-class destinations that not only redefine experiences but also contribute meaningfully to a sustainable future for our community,” said Taghrid AlSaeed, Executive Director of Marketing, Communications & Events at Miral. “Planting these trees including the Ghaf trees, a symbol of resilience and heritage in the UAE, represents our long-term commitment to environmental protection and creating a greener future. By partnering with Abu Dhabi Municipality (ADM) and ALEC, we hope to inspire upcoming generations to become champions of sustainability and environmental care, fostering a sense of collective ownership in creating a healthier and vibrant environment for all.”
Salma Al Mansouri, Director of Al Tawajud Al Baladi – Khalifa, reaffirmed Abu Dhabi Municipality’s commitment to support events and initiatives that contribute to improving the quality of life for individuals in the UAE. She shed light on how the initiative aligns with the objectives of the ‘Plant the Emirates’ National Programme that was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai, which aims to enhance agricultural development, increase national food security, and expand green spaces. Al Mansouri emphasised Abu Dhabi Municipality’s keenness to collaborate with the private sector to support efforts in environmental protection and the sustainability of green areas in the emirate.
“At ALEC, sustainability isn’t just a principle—it’s part of how we build. Partnering with Miral and Abu Dhabi Municipality on the ‘Planting Roots for a Sustainable Future’ initiative is a meaningful way for us to give back to the communities we help shape. Planting resilient tree species like the Ghaf—a symbol of endurance and heritage in the UAE—reflects our commitment to nurturing ecosystems and creating a lasting environmental legacy. Together, we’re not just planting trees; we’re fostering a culture of sustainability that will inspire future generations and help ensure a greener, more vibrant Abu Dhabi for years to come.” – Dewald Smith, Senior Project Manager, ALEC.
The Ghaf tree holds a special place in Emirati culture and heritage. Recognised as the national tree of the UAE in 2008, it symbolises resilience, endurance, and adaptability. Similarly, the Delonix regia and Azadirachta indica are resilient tree species that not only provide shade and beautify the landscape but also contribute to the emirate’s natural ecosystem. “Planting Roots for a Sustainable Future” is yet another testament to Miral’s ambition in creating long-term value for the UAE, balancing economic growth with environmental responsibility and community well-being under its CSR strategy.
Launched in September 2023, Miral’s Group CSR Strategy focuses on eight pillars: Skill Development & Livelihood, Education, Social Welfare, Health & Wellness, Promotion of Sports, Arts, Culture & Tourism, Environment, and Animal Welfare. Through various initiatives, Miral engages with community members from all walks of life, working to create meaningful and lasting impact.
