Shangri-La Group is delighted to announce the appointment of Christian Pertl as the new Vice President of Commercial for the Middle East, India, Indian Ocean, Europe, and the Americas (MEIA) region. This key leadership position highlights the Group’s dedication to driving growth, optimizing commercial strategies, and enhancing performance in diverse market environments.
Christian Pertl brings nearly three decades of rich experience in the luxury hospitality sector across Europe, the Middle East, and the Indian Ocean. Known for his expertise in loyalty programs, digital marketing, and revenue optimization, Christian has consistently demonstrated an innovative approach to commercial management. His extensive career includes holding pivotal roles at some of the world’s leading hospitality brands, where his strategic insights have significantly contributed to the financial success of those organizations.
In his new role, Christian will be responsible for steering Shangri-La’s commercial strategy, with a strong focus on driving growth and enhancing the financial results of properties across the region, particularly those that require additional support in the current challenging market conditions.
Commenting on his appointment, Christian Pertl expressed his enthusiasm for the role: “I am thrilled to join the Shangri-La Group at a time of dynamic change and opportunity in the hospitality industry. I look forward to leveraging my experience to strengthen our commercial strategies and contribute to the continued success of our properties across the MEIA region.”
Kieran Twomey, Regional Head of Operations, Shangri-La MEIA said, “We are thrilled to welcome Christian into his new regional role at Shangri-La Group. We look forward to working closely with Christian as we continue to drive innovation and excellence, supporting our properties and the regional office to fulfill our commercial and management goals.”
The Shangri-La Group is confident that Christian Pertl’s leadership and strategic vision will play a crucial role in advancing the Group’s commercial objectives and sustaining its reputation for excellence in hospitality.
