Born and raised in Paris, Charlotte was interested in the hospitality industry from an early age and studied Hospitality Management in Brussels. Starting her career within the operations team at the Shangri-La Hotel in Beijing and London, she unexpectedly fell in love with the marketing world while working with a hospitality consulting firm in Hong Kong. Having decided it was the right time for a career move, Charlotte pursued her dream by enrolling into a digital marketing course. From there she became a Marketing Manager for a yet to be launched wellness resort in Bali and for the Rosewood Hong Kong.
Charlotte gained extensive expertise within the industry ahead of her move to Dubai to join Sunset Hospitality Group as a Marketing Manager in 2021. Charlotte supported and executed the marketing strategy for AURA SKYPOOL, the world’s highest 360° infinity pool. As a new brand to the UAE market, Charlotte played a key role in supporting the team in driving awareness for the venue and curating innovative experiences for guests to ensure continuous demand, positioning AURA SKYPOOL as a leading destination both locally and globally.
In executing the brand strategy of AURA SKYPOOL, Charlotte’s tasks included introducing many wonderful offerings to guests throughout the day, from sunrise to sunset. She supported in organising the highest movie screening in Dubai that was 210 metres high, collaborated with Dubai Fitness Challenge on a thrilling triathlon event, and also introduced spinning classes with TechnoGym. Other initiatives included forming brand partnerships with well-loved global brands such as Charlotte Tilbury for a one-off ladies-only Night Swim, exemplifying AURA SKYPOOL’s commitment to offering unique, memorable experiences that sets them apart in a busy market.
Today, Charlotte Bellot is Senior Marketing Manager of Sunset Hospitality Group’s growing Daylife division. In this role, she works more closely with the Marketing Managers across the complete portfolio of the division’s brands including AURA SKYPOOL, Drift Beach Club, Azure Beach, FOLIE Restaurant & Sea, AMMOS Greek Restaurant and Baôli (opening in September 2024).
Speaking on her current role, Charlotte said: “I really enjoy the opportunity to spearhead a plethora of exciting and diverse brands for the group to create memorable moments for our guests. One aspect of my role I find particularly thrilling is the chance to manage both established venues and those that are yet to open. Being involved in the development of a brand from its inception through to fruition is incredibly rewarding.
While previously my focus was primarily on the success of my own venue at AURA SKYPOOL, I now have the privilege of guiding my team members to achieve their best potential and ensure the success of their individual destinations across the group. Sunset Hospitality Group established itself as a pioneer in 2011, delivering exceptional experiences and reshaping the industry landscape, and I am proud to be part of their continued journey.”
SHG has a presence in 17 countries and a portfolio of over 60 venues with a proven record of delivering a blend of high-quality services at exceptional locations. In 2024, SHG continues to solidify its position as a global leader in hospitality management by expanding its footprint with multiple hotels and resorts and a growing lifestyle hospitality portfolio.
SHG’s portfolio includes renowned concepts, including METT Hotels & Resorts, Azure Beach, Ammos, Dream, Drift Beach, AURA, SUSHISAMBA, DREAM, L’Amo Bistro del Mare, ATTIKO, Black Tap, Luigia, Lola Taberna Española, Mott 32, Signor Sassi, Goldfish, Isola, Raise Fitness & Wellness, and many more.
