Poison Drop, the premier jewelry department store for designer jewelry, brings together an extensive array of exquisite pieces from around the globe in one convenient platform.
Now, this iconic jewelry department store has expanded its innovative concept to the Middle East. Following the successful launch of its international website in 2022 and the establishment of its headquarters in Dubai, Poison Drop proudly announces the opening of its brick-and-mortar store in the heart of the UAE, located within the prestigious Dubai Hills Mall.
Say goodbye to traditional locked glass displays and conventional browsing methods. At Poison Drop, every piece is within reach, inviting you to admire, try on, and cherish each item at your leisure. From statement gold-plated earrings worn by icons like Kendall Jenner to mesmerizing crystals that catch the eye from a distance, and elegant minimalist designs, Poison Drop offers a diverse array of styles, empowering you to express your unique fashion persona. Experienced stylists are available to share insights, discuss trends, and unravel the stories behind each unique creation.
Unique Concept: Global Selection of Jewelry in One Place
Poison Drop’s innovative approach disrupts the jewelry industry norm, standing out with its captivating interior design, open shelves, and diverse jewelry selection. From dazzling gems to sleek minimalist designs, Poison Drop offers a diverse collection of modern fine jewelry, featuring popular brands and indie favorites to suit every style preference.
“Our mission is to challenge the conventional jewelry industry and showcase the transformative power of jewelry as an integral part of one’s ensemble,” explains Andrey Migunov, CEO, and co-founder of Poison Drop.
The name Poison Drop symbolizes the instant transformative effect of jewelry. Just as a drop of potion can alter everything it touches, jewelry has the ability to instantly elevate any ensemble and establish a distinctive tone.
According to Poison Drop, jewelry is more than an investment; it’s an essential fashion accessory. Influencers, celebrities, and fashion experts – ranging from Zendaya and Hailey Bieber to Leandra Medine – promote the exploration of fashion jewelry as a way to shape personal style. Esteemed brands like Marni, MM6 Maison Margiela, and Moschino continually unveil fresh statement pieces each season.
Poison Drop opens the doors to the world of designer jewelry, curating the latest trends and exceptional designs for its audience. Regular updates to the collections ensure customers stay informed about the latest releases.
Understanding that fashion is self-expression, Poison Drop offers a diverse range of jewelry in different shapes, sizes, and colors. Serving as a department store that consolidates a wide selection of brands and designs, Poison Drop strengthens its status as the premier destination for contemporary jewelry, tailored to cater to every style, mood, and occasion.
Exploring the Store: Diverse Styles and Brands
The store’s interior mirrors Poison Drop’s eclectic inventory, featuring custom-made displays designed by the creative architects at DA bureau to highlight diff
The sleek chromium-plated section exudes modern elegance, while the wooden segment exudes warmth and natural charm. The bright pink display adds a playful pop of color, while the textured black wood exudes sophistication and refinement.
As you explore further, you’ll encounter a captivating array of celebrity-endorsed statement jewelry, including the likes of Natia x Lako, ACCHITTO, Misho, and Eshvi, favored by icons such as Kendall Jenner, Lady Gaga, Adele, and Gigi Hadid. Additionally, renowned global brands such as Dior, Bottega Veneta, Amina Muaddi, and Versace showcase their iconic designs, adding to the allure of Poison Drop’s eclectic jewelry offerings.
The dark fashion section showcases jewelry that finds its ideal setting on textured dark wood displays. Dark fashion embodies an aesthetic of monochrome, gender neutrality, and deconstruction, cherished by both prominent brands and indie designers alike – Alexander McQueen, Parts of Four, Wildhorn, and many others. Kintsugi Jewelry, for example, is a niche brand that crafts pieces from darkened silver adorned with mended gold and uncut diamonds, drawing inspiration from the Japanese art of kintsugi, which involves repairing broken items with gold.
Adjacent to the dark fashion section, a special display spotlights Gem Kingdom, an internationally renowned brand from the Netherlands. Gem Kingdom’s distinctive fusion of mysticism, craftsmanship, and grunge offers jewelry with intricate details and rare gemstones.
A yellow, sunlit display showcases crystal jewelry, including sparkling chandelier earrings, intriguing chokers, and delicate rings that subtly enhance any ensemble. This section primarily features Herald Percy, the most radiant brand at Poison Drop, favored by stylists and influencers.
The Poison Drop lab corner showcases special collections crafted by indie designers and exceptional artisans. Their unique style offers authentic pieces like elaborate jewelry made from resin and stainless glass, that are truly one-of-a-kind. Notably, Poison Drop Lab is famous for its signature design: the heart pendant, a favorite accessory among influencers, stylists, and fashion enthusiasts.
Another section features fine jewelry crafted from gold and precious stones, including minimalist pieces from Philippe Audibert, a French brand renowned for crafting sleek architectural pieces in Paris for over 30 years. Whether they are minimalist talismans, pieces adorned with vibrant enamel or inspired by dark fashion aesthetics, this collection is bound to make a lasting impression and redefine your perception of gold jewelry.
With its diverse statement pieces, open shelves, and exceptional interior, Poison Drop’s store invites customers on a journey of exploration. Lose track of time experimenting with different pieces, and don’t hesitate to seek assistance from Poison Drop’s knowledgeable stylists.
