In the spirit of the ceaselessly creative designers of haute couture, TWG Tea offers an aesthetes’ collection of unique and exclusive seasonal tea blends that reflect the core of TWG Tea’s global expansion and cosmopolitan appeal. Distinguishing itself from the archives of cultural tea traditions, the world’s finest luxury tea brand is constantly conceiving and shaping the trends of this new era with creations that are sensual, irreplaceable and exceptional. At once challenging and inventive, TWG Tea defies history in the crafting of its myriad collections, each more provocative and alluring than the last.
TWG Tea Haute Couture Tea Collection® was first launched in 2008 in Singapore with the signature Silver Moon Tea. A grand green tea bouquet that represents the ultra-modernity of this cosmopolitan city, this tea has become one of the most popular blends ever launched by the brand.
“The circumstances that influence fashion influence the rest of the world,” explains TWG Tea’s Co-Founder, Taha Bouqdib. “We take inspiration from the same, often subtle, shifts in the collective emotions of the day to create an unexpected encounter in the teacup.”
The single estate harvests and exclusive tea blends are personally selected by Mr. Bouqdib who is one of the most established and renowned tea innovators in the world with over 20 years of experience in the luxury tea industries in France, the United Kingdom, Thailand and Japan. Mr. Bouqdib, a Frenchman of Moroccan origin, travels the world over in order to fashion new types of tea that will appeal to modern tea drinkers. He is a tea visionary who works tirelessly, pushing tea planters to new heights of creative genius.
