On India’s Republic Day, Akshay Kumar launches Force IX’s limited edition of the clothing range on Myntra.
Force IX will initially provide more than 70 fashion options spanning a stylish collection of t-shirts, sweatshirts, and caps on the shopping platform Myntra, targeting the growing market of street and casual wear customers across India’s metros and beyond.
On January 26, Akshay Kumar will conduct an M-Live session to share additional details on the debut of Force IX, which will be simulcast across Myntra’s Instagram handle, Myntra Studio, Force IX’s Instagram handle, and Akshay’s Instagram handle.
Akshay Kumar also took to his Twitter handle today to drop this one-of-a-kind launch and its significance of being launched on India’s Republic Day. From his social media posts and videos, fans can truly understand why the brand is “engineered with emotion” as the brand truly personifies Akshay Kumar himself. He wrote:
“Force IX is not just a fashion brand, it’s my extension, it’s my share, it reflects my 30 year journey to you. And it’s all made in India. What better day than today to launch it?”
“Force IX’s collection consists of smartly designed durable, economical and functional fashion staples inspired by the popular actor’s iconic no fuss-yet-dapper sense of style,” the company said in a statement.
Durability, utility and adventure lie in the centre of Force IX, together with reasonable pricing and suitability for travel.
The collection will price its men’s clothing collection between Rs 1299 and Rs 3999, with plans to introduce accessories soon after.
Force IXwill be live on Myntra on 26th January.
