The Chedi will introduce A Style to Remember to the Kingdom’s transformation into a destination for cultural and luxury lifestyle experiences
General Hotel Management Ltd (GHM) – the inimitable creator of stylish hotels and resorts worldwide, today announced the signing of The Chedi Wadi Safar in Diriyah, Saudi Arabia. In line with the Kingdom’s Vision 2030 goals, Diriyah Gate Development Authority (DGDA) has included The Chedi brand to its impressive collection of the world’s most iconic hospitality brands in Wadi Safar, one of the most beautiful natural areas in the Diriyah region. GHM will complement DGDA’s transformation of Diriyah into a prime destination for local and international visitors seeking world-class cultural and lifestyle experiences, accompanied by a plethora of leisure, retail and premier dining choices.
The Chedi Wadi Safar is strategically located in one of Saudi Arabia’s most important heritage and cultural destinations. The project draws upon its rich past and the centuries-old At-Turaif UNESCO World Heritage Site in becoming one of the world’s most foremost mixed-use historic, cultural and lifestyle destinations. It is also the first global giga project to simultaneously open and announce world-class assets annually, with total introduction of 38 international hoteliers upon the project’s completion. The Chedi Wadi Safar and 15 other hotel brands have since been unveiled in an announcement in late November 2022, to be situated across two of DGDA’s master plans – Diriyah and Wadi Safar.
“Diriyah is the birthplace of Saudi Arabia and was the capital of the First Saudi State. In line with Vision 2030, we are working hard to position this iconic location as the modern epicentre of historical and cultural experiences and one of the greatest gathering places in the world,” said Jerry Inzerillo, DGDA’s Group Chief Executive Officer. “We have chosen each hotel brand with care ensuring our discerning guests are welcomed with their distinctive avant-garde design, world-class amenities, and unmatched customer service standards. The Chedi Wadi Safar’s serene and tranquil environment will pay a fitting tribute to the majestic Wadi Safar by delivering its renowned authentic and unrivalled approach to hospitality. We are extremely happy to welcome The Chedi to Diriyah.”
“We are honoured to be part of this visionary project. Wadi Safar is famous for its unspoiled landscape and rich cultural traditions. Through The Chedi Wadi Safar, we look forward to exhibiting elegance and timeless authenticity imbued with our signature hallmark of A Style to Remember to all who visit in Diriyah, while staying respectful to the unique beauty of this sacred place,” said Tommy Lai, Chief Executive Officer of GHM.
Diriyah is currently in its first phase of construction, with the 14km2 project set to include a diverse collection of museums and galleries for cultural exploration and education. Under DGDA’s mandate in contribution to Vision 2030, it aims to support the national tourism strategy of hosting 100 million tourists worldwide by 2030, of which Diriyah aims to attract more than 27 million visitors annually.
