One of the world leaders in forest, park and garden products, Husqvarna Forest & Garden, announced today a strategic alliance with Ventana LCC as its first official distributor to extend its full product range and accessories in the UAE.
The partnership will see Ventana market Husqvarna Forest and Garden’s entire range of modern products, from ride-on mowers, walk-behind mowers, robotic mowers, hedge trimmers, blowers, sprayers, chainsaws, brush cutters, and more.
Umut Demirel, UAE Country Manager & Area Sales Manager of Husqvarna Distributors Middle East & North Africa, said, “Our partnership with Ventana will help us establish ourselves as market leaders in a forest, park, and garden products in the region. It will also provide us with the chance to serve Proscape’s machinery needs for their awarded projects; while also offering solutions to end users and landscaping businesses via Ventana’s network.”
Husqvarna’s product array will go on display in November 2022 and will be available for sale in Ventana’s showroom located on Sheikh Zayed Road in Dubai, close to key communities. The organization’s showroom, warehouse and after-sales centre are also centrally located, providing customers with a one-stop- shop for all their lawn and garden machinery needs.
“We are excited to collaborate with Husqvarna in the UAE,” adds Riyad Mustafa, General Manager at Ventana LLC. “Husqvarna’s diversified product range of mowers, hedge trimmers, blowers, sprayers, brush cutters, chainsaws and robotic mowers bolsters our core offering and further defines our footprint in the turf & landscape industry in our region. Our success in the Middle East is built on our ability to offer a comprehensive landscape golf & turf product range to our customers. As an existing distributor to some of the leading global machinery brands, the addition of the Husqvarna brand to our expanding portfolio is a testament to the success of our business and our commitment to a long-term business strategy in the region.”
